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Best SEO Tips, Local SEO, Search Engine Optimization Techniques

Local SEO Guide for Small Business

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Local SEO Guide for Small Business

From the way people look for information online to search engine algorithms, the internet is becoming a different world than it used to be. People are increasingly searching for local businesses and places nearby them and the search engines increasingly display results based on the location of business; hence, giving birth to Local SEO.

The Bay Area SEO industry is abuzz with Local SEO and is increasingly emphasizing its importance for small businesses in Bay Area.

Local SEO is quite different from average Search Engine Optimization (SEO) and integrates local ranking factors such as Name, Address, Phone Number, Photos, and Customer Reviews along with traditional SEO components. Local SEO helps your business to standout in local searches while local searches are known for driving ‘Real’ and ‘Ripe’ leads.

Let’s have a look at some of the facts indicating the high volume of local searches and the traffic they generate.

Local Seo Statistics in 2017
2017 Local SEO Statistics

By now, you should be convinced about the importance of Local SEO in promoting your business online. But, let’s first understand what is local SEO.

What is Local SEO?

Local SEO is a highly targeted and timely marketing strategy to promote your business to local customers who are present in your area of operation at the exact time when they are looking for products or services offered by your business. So, there are two factors in Local SEO i) Local customers ii) time targeted marketing.

Let’s look into the phenomenon of Local SEO with the help of this example. While sitting at his home in Denver, a person A searches for ‘sushi restaurant.’ Google will refine and display results according to the location of the searcher, and the searcher will see the restaurants near him.

 

A Typical Local Search SERP
A Typical Local Search SERP

In the Local SEO, search engines factor in the location of both the business and searchers and present results where searcher and business are in the same area. In addition to this, local SEO is particularly important for the searches with local intent. For example, if the person A is planning a trip to New York and wants to look for the best Sushi restaurant in New York. So, instead of a generic search, he will search for ‘Best Sushi Restaurant in New York.’ The ‘geographic’ component in the keyword depicts the local intent of customer.

You can say that local SEO helps local businesses to connect with local customers…customers that matter and the customers that covert.

Components of a SERP in Local Search

Let’s have a look at the individual elements in the typical Local Search SERP.

Components of Local Search SERP
Components of Local Search SERP

 

Part A- Google Map:

Part A of the Google’s typical SERP in response to local search consists of a Map in which the red dots indicate the location of businesses which in this case are Sushi restaurant. The three bigger dots with a fork and spoon sign (representing food and eatery) correspond to the three results in Part B.

Part B- Places Results

Part B shows three results with information about business name, customer rating, an indication of price, address, and opening hours along with the pictures on the right corner. These results offer multiple points of contact to the searcher to access business including the phone number to call, the website to visit, or directions from Google Map to drive to its location.

If you are searching from your mobile, you can directly make a call to the business by clicking call button.

A+B –> Google’s 3-Pack Results

The part A and B together are called Google’s 3-Pack results. Google’s 3-Pack is the most distinguished feature of local search, and it is a power pack with detailed information about the business. With the integration of call, directions, and website option, the user has multiple forward ways, and hence, there are more opportunities to attract the lead.

However, as the Google only displays three results, it is highly competitive. It requires serious optimization efforts with special consideration to local ranking factors to get there in the Google 3-Pack.

Part C- Organic Results

Down the Google 3-Pack are the typical organic results for the search query, displayed in the grid of 10 results. The organic results contain links to the ‘Best Sushi Restaurant’ or other lists and include the results of sushi restaurants.

So, by far you understand what is Local SEO and what a typical SERP for local search looks like.

Local Ranking Factors

Now, let’s have an overview of the individual local ranking factors that help you get there in Google’s three pack results.

Local Ranking Factors 2017
Local Ranking Factors 2017

As it is evident from the Moz’s survey, making it up to Google’s 3-pack results is not just about one or two optimization techniques, but various factors weigh in making the top results. From Google My Business (Read how to setup Google My Business Page) Signals to Behavioral Signals, everything counts to make a difference.

Having an updated and maintained Google’s My business page, consistent citation, on-page optimization, customer reviews, and strong social presence will lead a small business to a place in the Local pack result.

 

Phenomenon Behind SEO, Search Engine Optimization Techniques, SEO Steps, Uncategorized, Web Development Methodologies, Web Development Skills

SEO for WordPress: 6 Tips and Tricks

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SEO tips for WordPress Website

WordPress is the world’s largest Content Management system with a market share of 59.4 % as of April 2016. The WordPress powers more than 25% of the world’s entire websites and according to the Forbes, it is used by almost 75 million websites across the web.

The WordPress.com’s non-English downloads have surpassed the number of English downloads, indicating the popularity of this platform throughout the world and not just in the United States or English-speaking countries. Also, the users generate 69.5 million posts and 46.8 million comments on average each month.

28.7% WordPress Usage
Most popular content management system on Web (10/3/2017)

These stats establish one big fact that WordPress is taking the world by storm.

But, how do WordPress websites perform when it comes to Search Engine Optimization (SEO). Just as WordPress dominates the development and content management platforms, SEO is the dominates internet marketing strategy for websites. Based on the importance of SEO, it is almost imperative not just to build WordPress websites, but optimize them as well.

However, as always, it is easy to overdo or underdo things in the optimization process, and SEO of a WordPress website can be tricky. Things that often work on PHP or HTML frameworks may not work well with WordPress. So, it is something like a quest to find things about your website, things about SEO, and which of the things work together to create positive ratings.

While there cannot be a hard and fast rule or formulae to make things work, here are the common tips and tricks for SEO for WordPress.

  • #1-Theme Selection Beyond Visuals

The good things about WordPress are that there are thousands of themes available to kickstart your website. There are chances that like many other people, you also only considered appearance and visual experience of your customer while choosing the theme. Visually attractive or appealing themes are not necessarily well-coded. A bad code or unnecessary elements can slow down the website and cause loading errors.

So, it is time to revisit your theme choice and make sure that the theme offers a great interface plus amazing user-experience.

  • #2-Sitemap Submission

A WordPress website does not have the option of the sitemap. You will have to use SEO plugins to create the sitemap of the website and can even create multiple sitemaps for advanced control with additional plugins.

But, your sitemap is nothing more than useless, if you do not submit it to Google Console. If there is no sitemap directory in Google Console, search engines cannot see you.

So, submit your sitemap to Google Console to facilitate search engine crawling and visibility.

Sitemap on Google Console
Submit Sitemap on Google Console

  • #3-The Balanced Link Recipe

Anyone who knows SEO knows the magic of links. Links are the proven way of establishing visibility, ranking, and authority of the website. WordPress websites that are built around theme usually have pre-set links as well.

But, it is easy and frequent to overdo the backlinking. Too much link stuffing will result in increased bounce rate and will take customers away from your website. It will also turn the content in the senseless jingle of keyword and anchor text, delivering no meaning.

And, the customers are looking for original and insightful content. Therefore, you must mix and match a perfect link recipe.

  • #4-The Plugin Load or Overload

If you have used or developed, you would be aware of the pivotal role of plugins. There are some amazing and irresistible plugins out there, and the new ones are developed every other day. While the plugins are great, too many of them can compromise your website’s user experience.

Installed plugins take up additional space in servers and make websites heavier to load. The slow loading speed and crashing of plugins are not the customer attractor, but repellent.

So, pick and choose the right plugins for your website and get going.

  • #5-SEO-Friendly Images

Yeah, your images can be SEO-friendly too. Too many people focus on the text so much that they overlook the importance of SEO-friendly images. Alt-texting the images is as important in WordPress as adding the images itself.

Adding the proper description, titles, and alt-text makes images more visible and crawler-friendly. The images also show up in Image search on the Google and search engines, resulting in higher visibility on other search platforms as well. Also, the SEO-friendly images are optimized and fast to load. The WordPress plugins like pixpie and Smush are a good and easy way of optimizing images.

So, it is time to make sure all images have the proper description, caption, and alt-text attributes. Do not stuff image captions or alt-text with keywords, but make everything meaningful.

Add alt text for optimized images
SEO friendly images with Alt text

  • #6-Make Use of H1, H2…Tags

H1, H2, H3…these tags are there for a purpose. Instead of putting one long content on the website, these tags allow you to break down the content into the section with headings. However, as you write about same services or same topic, the H1 tags may become similar, you are committing the sin of plagiarism.

Even when you think that you are not copying the tags from other websites, they still drag your ranking down. Also, keyword stuffing in tags is a technique that has lost its usefulness. Unless you want to increase your spam ranking, do not attempt to trick Google.

So, work on H1, H2 tags in your content. Get creative and write attractive and attention-grabbing tags.

Add creative Title Tags
Title Tags to Organize Content

 Ready to Roll?

SEO WordPress is tricky. These tips and tricks can help you get aboard. Read these tips and revisit your website to find out what you are doing right and what you are doing wrong. Fix the wrong ones and work on the right ones. Be ready to create a wonderful user experience.

Best SEO Tips, Phenomenon Behind SEO, Search Engine Optimization Techniques, SEO Steps

Different Types of SEO Services from a SEO Agency

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Los Angeles SEO

Are you thinking about implementing a Search Engine Optimization (SEO) strategy on your website? Many businesses around you are exploiting the potential of the internet based marketplace to get more customers.

When you are thinking about implementing SEO strategy, choosing the right person to do your SEO can be tricky, but crucial for achieving results. Many businesses are inclined to do SEO on their own instead of hiring a professional agency or expert. These companies either consider themselves capable of handling their web presence or find it difficult to take out a budget for SEO activities.

On the other hand, a major portion of businesses looks for local SEO agency like Los Angeles SEO companies to work for them.

Why you should hire an SEO agency is another debate, and unless you are a pro with SEO training, you will have difficulty in crafting, running and managing the campaign. But, if you have decided to hire an SEO agency, you should be aware of different types of SEO services that a typical agency offers to its clients.

Here are seven major types of SEO services that are available to you from professional agencies.

  • Keyword Research

Keyword research is the first step in an SEO campaign. There are various online tools including Google’s keyword planner to identify the keywords related to business’ niche or industry. The top SEO experts have access to online tools that can help to target relevant keywords that are also fruitful for campaign objectives.

While preparing the campaign, SEO agency begins with keyword research. It is not always important to target high-volume keywords, but the experts will identify keywords that match to your campaign budget and objectives.

Different types of research in SEO
Different types of research in SEO

  • On-page SEO

On-page SEO refers to the optimization activities on your website. It includes content optimization, URLs, meta tags, meta description, crawler setting, etc. The SEO agencies offer On-page optimization services to their client in which experts improve the website and its content based on Google’s guidelines. Furthermore, the agency can also locate issues in your website’s internal navigation, linking, site architecture, or content that can create problems in ranking.

  • Off-Page SEO

Off-page SEO includes all the optimization activities that are done on the internet except client’s website. The external signals of the website have a significant impact on its ranking and can lower or improve it. From backlinking to directory submission, guest posting, bookmarking, and article submission, all activities are part of off-page SEO.

Off-page SEO gives signals to search engine about the authority and credibility of the website. If other credible websites have mentioned the domain or are linking back to it, the search engine will whitelist website and will find it credible.

A professional SEO agency offers you off-page services that can improve ranking while, if you end up with a fake agency, you can be penalized or blacklisted by the search engine for spamming activity.

On and Off-Page SEO Services
On and Off-Page SEO Services

 

  • Audits and Testing

Website audit and testing is another SEO service which is important for optimization campaign. The website audits identify loopholes in the website that can affect ranking like site architecture, browser compatibility, errors, site loading time, or 404 errors. The website audits and tests can prevent many problems that can occur later in the campaign and give you an opportunity to fix them at the beginning.

The audits and tests also make up a starting step of the SEO campaign and also help in the keyword research.

  • Content Planning and Content Creation

The content marketing is a term that is coined parallel to SEO. The optimization activities require content planning and creation. A website that offers high-quality content, relevant information to the topic, and has the significant amount of content is placed higher in the search engine’s results. So, the content creation is an important part of SEO.

Many businesses create their content for on-page and off-page. However, a large number of SEO agencies offer content planning services to the client. You can hire the services of the SEO agency to write content for the website, guest posting, and article websites. The content is often charged separately.

  • Local SEO

Local SEO is dominating the SEO market, and it is becoming a part of SEO services. Instead of providing SEO, the professional agencies will provide you location-based optimization services that let you connect with the people in your area of operation. The local SEO services also include Google’s My Business Page, marking of the map, updating information about business, name, address, phone number, opening hours, and customer reviews.

Local SEO Service in Los Angeles
Local SEO Service

Local SEO has proven to be more effective, driving a higher number of relevant traffic and sales.

  • Monitoring and Reporting

It is usually part of the SEO package. In monitoring and reporting, the SEO agency provides regular updates about your campaign and its objectives to the client and keep them posted about how many objectives or milestones have been achieved.

Best SEO Tips, Phenomenon Behind SEO, SEO Steps, SEO Vocabulary, Social Media Optimization Solutions

Eleven SEO Jargon Terms (Explained for Small Businesses Owners)

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SEOjargon

With all the technobabble and acronyms surrounding optimization, it is common for small business owners that are new to online marketing to feel confused. Small business owners may have to search for words that come out of the mouth of their Search Engine Optimization (SEO) experts or are written in the report provided by SEO agency. If you have been scammed by a fake SEO agency, you would also know how they manipulate these words for their benefit and your loss. So, if you are done living in the dark about your site’s optimization, we as the SEO experts in San Francisco Bay Area not only help you get there but also help you understand SEO well.

With ESP Interactive Solutions’ tradition to simplify things for small business owners in Bay Area combined with a decade-long SEO experience, we have compiled a list of the eleven important jargon terms with definitions to get you started.

#1-301-Redirect: 301-Redirect is the code that redirects a visitor of the page to another page after it is deleted or moved. In the simple terms, nobody likes to see the error 404: page not found that appears if the page is removed or shifted to another address. ‘301 redirects’ is the way to avoid displaying the 404 error to your visitors and letting search engines know where to go next.

#2-Anchor Text: The Anchor text is the hyperlinked text that is clickable and takes you to a web page. In most of the websites, it appears blue and is underlined. If you have already visited the landing page before, it may appear purple. When optimized with keywords, anchor text tells the visitors and search engines about what they should expect to see on the landing page.

Anchor text
Underlined Example of Anchor text

In this example, the anchor text specifies that readers should expect to read about San Francisco SEO Company. Anchor text is a critical element in internal and external link building.

#3-Google Analytics: Google Analytics is a free website analytical tool that helps you track website traffic, leads, conversion, and ROI. It also provides information about demographics of the visitors, time of visit, and bounce rate. It is a feature-rich tool that lets you manage your SEO, social media, and campaign goals from a single dashboard.

#4-Title Tag: The title tag is denoted in the Hypertext Markup Language (HTML) <title> and defined the title of the page. The title tag displays the title in browser’s tabs and shows the title of the page in search engine’s results.

Title tags
This is how Title Tags appear in the browser.

#5- Meta Descriptions: The meta descriptions are also defined in the HTML of the web page and summarize the content of the page for the readers. The meta-description is usually two-lined description that is displayed in the search engine’s results, and even though it does not directly affect ranking, it contributes to the click-through rate by establishing relevance to the search query.

Title Tag and Meta Description
Example of Title Tag and Meta Description

#6-Website Traffic: Website traffic is the data sent and received by the visitors on a website. It also means the total number of visitors to a website, and it is usually measured and reported weekly or monthly.

#7-Conversion: While traffic refers to the total number of visitors to the website, conversion refers to the number of visitors that take action on the website, for example, submit the contact form or make a call. The conversion is the achievement of quantifiable goal and conversion rate highlights the percentage of visitors that convert.

#8-Keyword: Keywords are the terms that define and personify a business, its services and products and keywords are also the terms that users search to find the relevant services to what they need. For example, a small businesses owner will search ‘SEO services in San Francisco’ to find a suitable agency. The SEO agencies in San Francisco will also use the same keyword in their meta titles, description and content to establish relevance to the search query and to define the business nature and area of operation.

#9-Indexing: Indexing is the search engine’s process to collect information about the websites and web pages and store it in a large catalog called ‘index.’ When it is said that page is indexed, it means that crawler has collected information about this page.

#10-Search Engine Result Pages (SERPs): SERP is often used in SEO spheres. It refers to the search engine’s result pages that are displayed when you submit a query to the search engine. This is an example of SERP for the query ‘SEO company San Francisco.’

Google's SERP
A typical Google’s SERP

#11-Ranking: The ranking is the position of the website in SERPs for a keyword. It shows on which number the website appears when a relevant keyword is entered.

13 Off-Page Proven SEO Hacks
Best SEO Tips, Search Engine Optimization Techniques

13 Proven Off-Page SEO Hacks

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The Search Engine Optimization AKA SEO has been around for a long time in the world of internet and digital marketing. If you are a blogger, a vblogger, an internet marketer, or simply own a website for your business, you would have heard the word and its magic by now. However, with little clarity and a lot of myths around the subject, you may still be wondering about what exactly is SEO and does it work? If you are the tech savvy person, you may be more interested in knowing about how it can be done rather than just what and why. To answer the first part of the question, I would reiterate to the most frequently used definition of the term that SEO is a digital marketing strategy to rank the website higher in Search Engine Result Pages (SERPs) and draw more traffic. To get an answer to your second question, I would suggest you read about its importance for small and medium businesses. Coming to how website optimization is done, there are two components to every SEO strategy, On-page SEO, and Off-page SEO.

On-page SEO includes all the on page strategies that can enhance website’s ranking, for example Content Management, internal linking etc.

Off page SEO includes all of the Off page strategies which increase the credibility and ranking of the website and include blogs, article submission, directories and so on.

According to the Search Engine Land, both the components make up a successful strategy, and the balance between on page and off page techniques vary from website to website. You can read more about On-page Vs. Off-page SEO. There is already so much said about On-page SEO techniques and how it can fetch desired results. So, I will directly jump to the off-page strategies. I have compiled a list of 15 off-page SEO hacks that are really helpful in improving the rank of the website, and I will discuss them one by one in this post.

  • Blogging-the king of all:

Blogging is not only the best way to show off your talent, but it is also one of the best ways to improve the search engine ranking. Adding a blog page to your website and frequently adding valuable content on the page can help you to get visitor’s attention. Visitors come to your website for information and original content, and when you meet their needs, they are going to come back again. Other than this, the blog is an opportunity to update website’s content more frequently as the crawlers crawl new content posted in the blogs. Usually, website’s content is written once and is not regularly updated which can compromise website’s visibility in SERPs. Adding a blog page guarantees not only the attention of the reader but also the attention of the crawlers. You can write about the latest trends in the industry or can blog about information content consisting of pictures, videos, tutorials, and infographics.

The blog can further be submitted directories for niche blogging to develop a network of backlinks and get more traffic to your website. But, adding unique and original content is the key to successful blogging.

  • Do-Follow blogs:

You want to build more on blogging for website optimization; blog marketing is the way to do it. You can write comments on others’ blogs within the same niche and paste the link to your website. Known as Do-Follow blogs, these blogs let you write your signatures with a link to your website. It works as back linking as the crawler can reach to your website and it also builds up your reputation in the field as a person of knowledge and authority which will help you to grow your readership.

  • Social Media Websites:

Social networking websites mean real business these days. The internet world is almost taken over by social networking websites including Twitter, Facebook, Google+, LinkedIn and so on. According to the Neil Patel, “the online marketing guru, more than 70% of the content sharing on the internet happens on social networking websites”. You can create your personal and business profiles on the social networking websites and simply signing up can open opportunities for connecting with people from your industry and grow your professional networks. The Social networking websites are also an excellent way to share and promote your website and enhance its online reputation. You can add links to your website in the tweets and posts and can share your blogs with friends and professional networks. If you are good with producing multimedia content, then you can get instant attention from hundreds and thousands of followers.

With minimum barriers and approval requirements, social networking is a great off-page technique to enhance your website’s ranking.

Social Media Optimization

  • Search Engine Listing:

Why wait for the crawlers to find you online when you can submit your website to the top rated search engines including Google, Yahoo, Bing and so on. The crawlers can take up to days or even months in finding your website and listing it, but direct search engine submission is a good technique to save time and be recognized immediately.

  • Local Listings:

The local listing is a great off-page technique to project your website in the local market and avoid the unnecessary global competition. If you are based in Los Angeles, then your focus also should be SEO company Los Angeles rather than targeting the Wales, England, or even Missouri. The search engines have already created local directories to help their users in accessing local results. You can catch up on the trend by listing your website in Google Maps, Yahoo Local or other such local directories. Using Google’s local listing is also a good way to begin the process. You can read more about the benefits of local listings and how it boosts the online presence.

SEO company Los Angeles

  • Article Submission:

It is one of the most commonly used off-page technique which works. There are some of the highly reputed article directories such as Ezine, Wikihow, Go-Article which draw millions of readers every day. Submitting the article on these directories with a link to your website can significantly enhance back linking and online reputation. However, these directories have their writing guideline which makes it difficult to publish the content. The approval process can also take days before final submission.

  • Business Ratings:

It is an era of reviews and ratings. The readers and visitors have become smart enough to read reviews before visiting the website. So, a good off-page technique can be to write business reviews for others on the websites like RateitAll, Shvoong, Epinion or specialized consumer review websites such as Zagat for restaurant reviews or Outdoor Reviews for outdoor activities. You can ask others to write you reviews which can build your reputation in the industry.

  • Link Baiting:

Link baiting involves exchanging of links between websites and attracting indirect traffic. If you are producing high-quality content generating readership, you can let other websites to place a link to your website. You can also do the same by placing links to other relevant and popular content that you find on others’ websites. It is kind of a goodwill gesture to enhance link mapping.

  • Social Bookmarking:

Social bookmarking websites are used by individuals to save, edit, organize, and share websites, content, or blogs online. The websites like Twitter, Reddit, StumbleUpon, Digg, and newswire allow the users to share websites and content and project their website to people with similar interest and taste. The social bookmarking quickens the crawling process and results in deeper indexing which means more visibility and more traffic.

  • Forum Marketing:

Building reputation in the online niche forums always pays off as a good link building techniques. You can answer questions, share information and can stay tuned to the latest trends by signing up niche forums. When you actively participate in these forums, you emerge as a person with knowledge and authority in the subject matter, and people want to read you more.

  • Multimedia Content Sharing:

Even as a simple internet user with no previous experience in SEO, you would know about the virality of some photos and videos. Now and then a video or picture goes viral on the Facebook and Twitter resulting in instant recognition. If you can produce attractive, informative infographics, videos or even sarcastic memes for your website, you can share them on Instagram, Snapchat, YouTube, Vimeo and other such multimedia forums. If your website was only showing in web searches previously, it would start showing in the images and videos results. It means that people will have more ways to find you and visit your website.

  • Answer Questions:

People are asking questions about your specialized field and it is good to answer them. On the websites like YahooAnswer and Ask.com, people ask various questions. By signing up on these websites, you can answer people and ask questions. You can also place a link to your website in the reference section which can navigate visitors to your website.

  • Directory Submission:

Brian Dean from Quick Sprout pointed out that directory submission is an old school SEO strategy, but if done right it can get quality juice to your website. But, you have to put extra focus on the ‘done right’ part. The success is not in the number of the directories to which you submit your website, but the quality of each submission. You have to be extra careful in selecting the relevant category and locality. For example, if a Los Angeles SEO Company is listed in the Yelp’s Kansas directory, it means no quality leads.

So, it is time to get to work and use your tech-savviness to get higher visibility in search engine’s ranking.

Best SEO Tips, Phenomenon Behind SEO, Search Engine Optimization Techniques

ESP Interactive Solution’s Search Engine Optimization Services

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The past 16 years have brought achievements, 5-stars, and acclaims to ESP Interactive Solution’s badge as a digital marketing leader in the Bay Area.

As soon as Search Engine Optimization (SEO) emerged on the digital radar as a productive marketing platform, ESP was quick to realize its importance for small businesses and began to help them create success.

ESP has been quickly adopting the latest ethical and white SEO techniques that can optimize small businesses’ web interface, user experiences, lead generation, and conversions.

Here is how our SEO services are unconventionally equipping small businesses in the Bay Area to reach new heights.

  • SEO as an investment

SEO is viewed as an investment with a significant return. It is a long term strategy to meeting a company’s growth and strategic goals for expansion rather than a quick fix to address declining website visitors.

  • Engaging customers

The World Wide Web (WWW) has become a competitive marketplace. However, the business that thrive are not usually the ones with the lowest prices or the longest guarantees, but the ones with the power to inform customers, engage them, and help them in making informed decisions. SEO has exactly the same effect! Leveraging the interactive features of SEO including call to action, customer feedback, and one-to-one chat, small businesses can create engaging customer experiences that convert into sales.

  • SEO is a long-term strategy

Since 2001, ESP has proven itself as a company that works towards long-term growth. SEO is a long-term strategy that brings fresh customers to the website, funneling them towards lead generation, helping them convert, and creating brand value. It not only attracts the new customers, but it also caters the existing clientele through engagement, feedback and brand recognition.

  • Creating brands that customers want to associate with

Upbeat word of mouth marketing is powerful. SEO helps create brands that customers want to associate with when conversations happen on the Internet and social media. You can call it brand recognition, brand value or any other suitable term. However, the bottom line is that it is an alchemy of creating, distributing, and curating creative and SEO-Friendly content that people like to ‘like’, ‘share’, and ‘tweet’. The new power of word of mouth for small businesses is the number of likes, shares, comments, and retweets.

 

While hard work affords us a prolific long-term association with our clients, there is nothing more rewarding than seeing a small business grow because ‘we helped’. With its vision to assist small businesses in establishing and growing, ESP takes pride in making success happen for all of its clientele.