Don’t want to read the article? Watch the video to know. Google’s advertising revenue has continuously increased in the past years, and the bulk of Google’s $75 billion revenue comes from its proprietary search Ads. Launched in 2000, the AdWords has grown into a multi-billion dollars’ industry. Google dominates the search ad industry, but there are other Ad or Pay Per Click (PPC) platforms including Apple ads, Bing Ads, Yahoo Ads, Android, Facebook Ads, etc. Parallel to the paid ad industry, the Search Engine Optimization (SEO) has grown to become bigger and better in the last two decades. Even though SEO can be traced back to as early as the 1990s, it became a prominent internet marketing strategy in early 2000s, and in 2016, the worth of SEO industry is totaled at $65 billion. As both SEO and PPC are internet marketing strategies with proven results, a question which is…
With all the technobabble and acronyms surrounding optimization, it is common for small business owners that are new to online marketing to feel confused. Small business owners may have to search for words that come out of the mouth of their Search Engine Optimization (SEO) experts or are written in the report provided by SEO agency. If you have been scammed by a fake SEO agency, you would also know how they manipulate these words for their benefit and your loss. So, if you are done living in the dark about your site’s optimization, we as the SEO experts in San Francisco Bay Area not only help you get there but also help you understand SEO well. With ESP Interactive Solutions’ tradition to simplify things for small business owners in Bay Area combined with a decade-long SEO experience, we have compiled a list of the eleven important jargon terms with…