Tag Archives: SEO services

Best SEO Tips, Phenomenon Behind SEO, Search Engine Optimization Techniques, SEO Steps

Different Types of SEO Services from a SEO Agency

Gallery September 19, 2017 admin Leave a comment

Are you thinking about implementing a Search Engine Optimization (SEO) strategy on your website? Many businesses around you are exploiting the potential of the internet based marketplace to get more customers.

When you are thinking about implementing SEO strategy, choosing the right person to do your SEO can be tricky, but crucial for achieving results. Many businesses are inclined to do SEO on their own instead of hiring a professional agency or expert. These companies either consider themselves capable of handling their web presence or find it difficult to take out a budget for SEO activities.

On the other hand, a major portion of businesses looks for local SEO agency like Los Angeles SEO companies to work for them.

Why you should hire an SEO agency is another debate, and unless you are a pro with SEO training, you will have difficulty in crafting, running and managing the campaign. But, if you have decided to hire an SEO agency, you should be aware of different types of SEO services that a typical agency offers to its clients.

Here are seven major types of SEO services that are available to you from professional agencies.

Keyword Research

Keyword research is the first step in an SEO campaign. There are various online tools including Google’s keyword planner to identify the keywords related to business’ niche or industry. The top SEO experts have access to online tools that can help to target relevant keywords that are also fruitful for campaign objectives.

While preparing the campaign, SEO agency begins with keyword research. It is not always important to target high-volume keywords, but the experts will identify keywords that match to your campaign budget and objectives.

On-page SEO

On-page SEO refers to the optimization activities on your website. It includes content optimization, URLs, meta tags, meta description, crawler setting, etc. The SEO agencies offer On-page optimization services to their client in which experts improve the website and its content based on Google’s guidelines. Furthermore, the agency can also locate issues in your website’s internal navigation, linking, site architecture, or content that can create problems in ranking.

Off-Page SEO

Off-page SEO includes all the optimization activities that are done on the internet except client’s website. The external signals of the website have a significant impact on its ranking and can lower or improve it. From backlinking to directory submission, guest posting, bookmarking, and article submission, all activities are part of off-page SEO.

Off-page SEO gives signals to search engine about the authority and credibility of the website. If other credible websites have mentioned the domain or are linking back to it, the search engine will whitelist website and will find it credible.

A professional SEO agency offers you off-page services that can improve ranking while, if you end up with a fake agency, you can be penalized or blacklisted by the search engine for spamming activity.

Audits and Testing

Website audit and testing is another SEO service which is important for optimization campaign. The website audits identify loopholes in the website that can affect ranking like site architecture, browser compatibility, errors, site loading time, or 404 errors. The website audits and tests can prevent many problems that can occur later in the campaign and give you an opportunity to fix them at the beginning.

The audits and tests also make up a starting step of the SEO campaign and also help in the keyword research.

Content Planning and Content Creation

The content marketing is a term that is coined parallel to SEO. The optimization activities require content planning and creation. A website that offers high-quality content, relevant information to the topic, and has the significant amount of content is placed higher in the search engine’s results. So, the content creation is an important part of SEO.

Many businesses create their content for on-page and off-page. However, a large number of SEO agencies offer content planning services to the client. You can hire the services of the SEO agency to write content for the website, guest posting, and article websites. The content is often charged separately.

Local SEO

Local SEO is dominating the SEO market, and it is becoming a part of SEO services. Instead of providing SEO, the professional agencies will provide you location-based optimization services that let you connect with the people in your area of operation. The local SEO services also include Google’s My Business Page, marking of the map, updating information about business, name, address, phone number, opening hours, and customer reviews.

Local SEO Service in Los Angeles — Local SEO Service

Local SEO has proven to be more effective, driving a higher number of relevant traffic and sales.

Monitoring and Reporting

It is usually part of the SEO package. In monitoring and reporting, the SEO agency provides regular updates about your campaign and its objectives to the client and keep them posted about how many objectives or milestones have been achieved.

Best SEO Tips, Phenomenon Behind SEO, SEO Steps, SEO Vocabulary, Social Media Optimization Solutions

Eleven SEO Jargon Terms (Explained for Small Businesses Owners)

Image May 25, 2017 admin Leave a comment

With all the technobabble and acronyms surrounding optimization, it is common for small business owners that are new to online marketing to feel confused. Small business owners may have to search for words that come out of the mouth of their Search Engine Optimization (SEO) experts or are written in the report provided by SEO agency. If you have been scammed by a fake SEO agency, you would also know how they manipulate these words for their benefit and your loss. So, if you are done living in the dark about your site’s optimization, we as the SEO experts in San Francisco Bay Area not only help you get there but also help you understand SEO well.

With ESP Interactive Solutions’ tradition to simplify things for small business owners in Bay Area combined with a decade-long SEO experience, we have compiled a list of the eleven important jargon terms with definitions to get you started.

#1-301-Redirect: 301-Redirect is the code that redirects a visitor of the page to another page after it is deleted or moved. In the simple terms, nobody likes to see the error 404: page not found that appears if the page is removed or shifted to another address. ‘301 redirects’ is the way to avoid displaying the 404 error to your visitors and letting search engines know where to go next.

#2-Anchor Text: The Anchor text is the hyperlinked text that is clickable and takes you to a web page. In most of the websites, it appears blue and is underlined. If you have already visited the landing page before, it may appear purple. When optimized with keywords, anchor text tells the visitors and search engines about what they should expect to see on the landing page.

In this example, the anchor text specifies that readers should expect to read about San Francisco SEO Company. Anchor text is a critical element in internal and external link building.

#3-Google Analytics: Google Analytics is a free website analytical tool that helps you track website traffic, leads, conversion, and ROI. It also provides information about demographics of the visitors, time of visit, and bounce rate. It is a feature-rich tool that lets you manage your SEO, social media, and campaign goals from a single dashboard.

#4-Title Tag: The title tag is denoted in the Hypertext Markup Language (HTML) <title> and defined the title of the page. The title tag displays the title in browser’s tabs and shows the title of the page in search engine’s results.

Title tags — This is how Title Tags appear in the browser.

#5- Meta Descriptions: The meta descriptions are also defined in the HTML of the web page and summarize the content of the page for the readers. The meta-description is usually two-lined description that is displayed in the search engine’s results, and even though it does not directly affect ranking, it contributes to the click-through rate by establishing relevance to the search query.

Example of Title Tag and Meta Description

#6-Website Traffic: Website traffic is the data sent and received by the visitors on a website. It also means the total number of visitors to a website, and it is usually measured and reported weekly or monthly.

#7-Conversion: While traffic refers to the total number of visitors to the website, conversion refers to the number of visitors that take action on the website, for example, submit the contact form or make a call. The conversion is the achievement of quantifiable goal and conversion rate highlights the percentage of visitors that convert.

#8-Keyword: Keywords are the terms that define and personify a business, its services and products and keywords are also the terms that users search to find the relevant services to what they need. For example, a small businesses owner will search ‘SEO services in San Francisco’ to find a suitable agency. The SEO agencies in San Francisco will also use the same keyword in their meta titles, description and content to establish relevance to the search query and to define the business nature and area of operation.

#9-Indexing: Indexing is the search engine’s process to collect information about the websites and web pages and store it in a large catalog called ‘index.’ When it is said that page is indexed, it means that crawler has collected information about this page.

#10-Search Engine Result Pages (SERPs): SERP is often used in SEO spheres. It refers to the search engine’s result pages that are displayed when you submit a query to the search engine. This is an example of SERP for the query ‘SEO company San Francisco.’

#11-Ranking: The ranking is the position of the website in SERPs for a keyword. It shows on which number the website appears when a relevant keyword is entered.

Best SEO Tips, Search Engine Optimization Techniques, SEO Steps

How to Create a New Website and SEO Strategy – Together

Gallery May 9, 2017 admin 1 Comment

What does it take to create a website? The short answer is: longer than you would expect, but don’t rush it.

Developing a website takes careful thought, planning and hours of work coordinating the design, content and marketing strategy. In order for your new website to successfully reach its audience, it needs to be pre-optimized and continue to be optimized right after it goes live.

A website published with a solid SEO foundation has a greater marketing advantage over the others built without it. If you want your website to see the light of Google’s top SERP (search engine result pages) when it opens its eyes in the world of algorithms, analytics, and updates, equip it with the SEO essentials before it’s launched.

Here is the SEO checklist to ensure your website is pre-optimized when launched:

Install Google Analytics (GA)

There is no better way to track and monitor the numbers than Google Analytics. There are two ways to do this:

a. Get the UA Code by searching the source for “UA”.

b. Use Tag Manger through the Tag Assistant Plugin by Google.

2. Check the source of Google Analytics

This is a report that gives an overview of the different kinds of sources (clicks from bookmarks, visitors who know your URL, or search engines) that send traffic to your website.

3.Allow Robots.txt File

As soon as your website goes live, it is in the hands of robots. Before you press the ‘publish’ button, check your robots.txt file again and again. A “User-agent: * Disallow for the complete website means you are blocking all the robots including our favorite search engine crawlers from accessing the website. Some Google crawlers are good and help your website get indexed. However, it is also advisable to bar crawlers entering from some hidden corners filled with only images or forms like get a quote or contact us page.

4. Add Facebook Pixel

A wise man once said,

“It is better to be prepared for an opportunity and not have one than to have one and not be prepared.”

So, prepare your website for the Facebook campaign at an early stage by adding Facebook pixel. It lets you build effective campaigns and custom audience by tracking and collecting data about the target audience reaching to you through Facebook Ads. As a SEO Company Los Angeles, our experience tells us that the earlier you prepare for social media marketing, the better.

Use google search console to its last bit of effectiveness

Who can understand SEO better than Google Webmaster? Google Search Console is a tool designed and managed by Google telling you everything about your website from its search appearance to crawl information.

Install the Google Search Console completely including preferred domain, international targeting, Sitemap.xml etc. The list of things to do here covers,

Setting preferred domain to www or non-www. In standard SEO practice, the www. domains are favored.
Set the target country of an international domain like .com. Proximity plays an important role with local SEO. For SEO company LA, set target country to the USA and mark the Los Angeles area if you only operate in Los Angeles.
Link the Google to Google Console, making sure that its data reaches to your GA account
Submit sitemap.xml file
Press the ‘Fetch as Google’ button
Submit the site to Bing as well

Utilize testing tools

Utilize free tools like Screaming Frog, Link Sleuth, and Integrity to check for the broken links or placeholder pages. A new website with 404 error is not something you want with SEO ambitions. So, either remove or fix the broken pages before they go live.

Some specifics on WordPress websites

Update WordPress Plugins

To stay on top of SERPs, you will need to stay on top of the WordPress updates. Before rolling out a new plugin, make sure you are using the latest version because the technology can change during the website development process.

Make use of Duplicator Plugin

In the world of scammers and hackers (not forgetting a man is to err), it is better to have a solid backup than being ruined. Creating a backup of the website’s basic version allows you to restore data instantly even before Google gets to know about it. The tried and tested Duplicator plugin is good enough, but you can search for your favorite.

Verify www or non-www

You need to set the preferred www and non-www domains for WordPress websites as well. As earlier said, use www domain unless you have a reason for otherwise.

The WordPress Version of Robots.txt

WordPress has a robots.txt as well except it is called ‘Search Engine Visibility’. Before publishing the website uncheck the box “Discourage Search Engines from indexing this site” in the settings tab to make sure crawler can access your pages and index them.

Let the box remain checked for contact us, and prices pages.

Say no to cheap web hosting:

Saving few bucks per month can cost you thousands of dollars in the long run. Cheap hosting is like fixing Nissan Versa’s engine in a Limousine. Not only it will drive slow; but, it will also topple over completely in the event of an accident. There is no cushion when you opt for a cheap hosting!

An expensive hosting is reliable offering you 100% up time with high bandwidth, high server response time and maximum security against cyber odds. Plus, you can ensure that every email from your website domains reaches to you.

Schedule auto-renewal for your domain(s)

If you are late renewing your domain name, someone else may take what is meant for you. Choose the auto-renewal payment option to make sure your domain remains yours and set alarms to be notified few weeks before your domain name expires.

Keep an eye on the traffic

With GA’s custom alerts, you will know when the traffic drops to a certain point. Use it!

If I have missed any of your pro tips, please share with me in the comments section.

Bay Area Internet Marketing

Keyword Research

On-page SEO

Off-Page SEO

Audits and Testing

Content Planning and Content Creation

Local SEO

Monitoring and Reporting