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Phenomenon Behind SEO, Search Engine Optimization Techniques, SEO Steps, Uncategorized, Web Development Methodologies, Web Development Skills

SEO for WordPress: 6 Tips and Tricks

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SEO tips for WordPress Website

WordPress is the world’s largest Content Management system with a market share of 59.4 % as of April 2016. The WordPress powers more than 25% of the world’s entire websites and according to the Forbes, it is used by almost 75 million websites across the web.

The WordPress.com’s non-English downloads have surpassed the number of English downloads, indicating the popularity of this platform throughout the world and not just in the United States or English-speaking countries. Also, the users generate 69.5 million posts and 46.8 million comments on average each month.

28.7% WordPress Usage
Most popular content management system on Web (10/3/2017)

These stats establish one big fact that WordPress is taking the world by storm.

But, how do WordPress websites perform when it comes to Search Engine Optimization (SEO). Just as WordPress dominates the development and content management platforms, SEO is the dominates internet marketing strategy for websites. Based on the importance of SEO, it is almost imperative not just to build WordPress websites, but optimize them as well.

However, as always, it is easy to overdo or underdo things in the optimization process, and SEO of a WordPress website can be tricky. Things that often work on PHP or HTML frameworks may not work well with WordPress. So, it is something like a quest to find things about your website, things about SEO, and which of the things work together to create positive ratings.

While there cannot be a hard and fast rule or formulae to make things work, here are the common tips and tricks for SEO for WordPress.

  • #1-Theme Selection Beyond Visuals

The good things about WordPress are that there are thousands of themes available to kickstart your website. There are chances that like many other people, you also only considered appearance and visual experience of your customer while choosing the theme. Visually attractive or appealing themes are not necessarily well-coded. A bad code or unnecessary elements can slow down the website and cause loading errors.

So, it is time to revisit your theme choice and make sure that the theme offers a great interface plus amazing user-experience.

  • #2-Sitemap Submission

A WordPress website does not have the option of the sitemap. You will have to use SEO plugins to create the sitemap of the website and can even create multiple sitemaps for advanced control with additional plugins.

But, your sitemap is nothing more than useless, if you do not submit it to Google Console. If there is no sitemap directory in Google Console, search engines cannot see you.

So, submit your sitemap to Google Console to facilitate search engine crawling and visibility.

Sitemap on Google Console
Submit Sitemap on Google Console

  • #3-The Balanced Link Recipe

Anyone who knows SEO knows the magic of links. Links are the proven way of establishing visibility, ranking, and authority of the website. WordPress websites that are built around theme usually have pre-set links as well.

But, it is easy and frequent to overdo the backlinking. Too much link stuffing will result in increased bounce rate and will take customers away from your website. It will also turn the content in the senseless jingle of keyword and anchor text, delivering no meaning.

And, the customers are looking for original and insightful content. Therefore, you must mix and match a perfect link recipe.

  • #4-The Plugin Load or Overload

If you have used or developed, you would be aware of the pivotal role of plugins. There are some amazing and irresistible plugins out there, and the new ones are developed every other day. While the plugins are great, too many of them can compromise your website’s user experience.

Installed plugins take up additional space in servers and make websites heavier to load. The slow loading speed and crashing of plugins are not the customer attractor, but repellent.

So, pick and choose the right plugins for your website and get going.

  • #5-SEO-Friendly Images

Yeah, your images can be SEO-friendly too. Too many people focus on the text so much that they overlook the importance of SEO-friendly images. Alt-texting the images is as important in WordPress as adding the images itself.

Adding the proper description, titles, and alt-text makes images more visible and crawler-friendly. The images also show up in Image search on the Google and search engines, resulting in higher visibility on other search platforms as well. Also, the SEO-friendly images are optimized and fast to load. The WordPress plugins like pixpie and Smush are a good and easy way of optimizing images.

So, it is time to make sure all images have the proper description, caption, and alt-text attributes. Do not stuff image captions or alt-text with keywords, but make everything meaningful.

Add alt text for optimized images
SEO friendly images with Alt text

  • #6-Make Use of H1, H2…Tags

H1, H2, H3…these tags are there for a purpose. Instead of putting one long content on the website, these tags allow you to break down the content into the section with headings. However, as you write about same services or same topic, the H1 tags may become similar, you are committing the sin of plagiarism.

Even when you think that you are not copying the tags from other websites, they still drag your ranking down. Also, keyword stuffing in tags is a technique that has lost its usefulness. Unless you want to increase your spam ranking, do not attempt to trick Google.

So, work on H1, H2 tags in your content. Get creative and write attractive and attention-grabbing tags.

Add creative Title Tags
Title Tags to Organize Content

 Ready to Roll?

SEO WordPress is tricky. These tips and tricks can help you get aboard. Read these tips and revisit your website to find out what you are doing right and what you are doing wrong. Fix the wrong ones and work on the right ones. Be ready to create a wonderful user experience.

Top 10 SEO Companies in Los Angeles
All Website Solutions, Search Engine Optimization Techniques

Top 10 SEO Companies in Los Angeles

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Apart from its popularity for Hollywood and film industry, Los Angeles is also becoming famous for its thriving digital marketing services. The city is the hub of the top-rated SEO agencies in the country and is also home to many SEO professionals.

Sometimes, the abundance becomes hard to manage. So, for a large number of small businesses in Los Angeles, it becomes difficult to find the real, authentic, and yielding SEO company.  To facilitate the people looking for the best SEO services in Los Angeles, here is a list of the top 10 SEO companies in Los Angeles based on the customer experience, quality of services, and delivering on their words.

Noxster

Noxster is at the top spot in the Local SEO companies in Los Angeles. Located in Culver City, the company is owned by women entrepreneurs and an in-house technical team that server Noxster diverse clientele. The company provides SEO services along with digital solutions and website designing to the businesses from all industries. With 15 years of experience, Noxster delivers visibility, high ranking, and brand reputation to its clients.

6S Marketing

6S Marketing is an international digital marketing agency with a significantly large customer base in Los Angeles. As a Return on Investment (ROI) focused company, 6S delivers the results for small businesses and enterprises by exploiting the digital channels including SEO. The company provides search engine optimization, conversion rate optimization, and automated marketing for the businesses. 6S’ approach is to resolve the sales problems through unique digital solutions.

Websites Depot

The third place on the top 10 list is filled by Websites Depot. Located on Sunset Boulevard in Los Angeles, the company is providing all sorts of digital solutions and software to the businesses and have followed a result-oriented SEO philosophy. Websites Depot claims to have 85% customer retention rate in the past 15 years of operation that speaks for company’s passion for delivering results. The company’s clients are ranking well on the keywords from across the industry.

 ESP Interactive Solutions

 

ESP Interactive Solutions is a digital marketing company with offices across California and Australia. The company prides itself on serving the digital solution for small and medium-sized businesses in Los Angeles for past 16 years. Providing optimization services for a large client base, the company has more than hundred ongoing SEO projects and have ranked hundreds of keywords in the top results on search engine result pages. The company believes in growing revenue for businesses through marketing exposure, higher visibility, and greater chances of being found by potential customers.

Coalition Technologies

As a Los Angeles based SEO company, Coalition Technologies has recently earned its position in the top 10 SEO Companies in Los Angeles. The company has an integrated approach to website designing and optimization which results in high ranking websites, driving traffic and growth. Coalition Technologies help the companies to reach closer to their sales target by generating leads and optimizing conversions. Along with, its tailor-made solutions have earned it clients’ trust and satisfaction.

 Directive Consulting

Directive Consulting has reached to the top 10 SEO company list with its reputation as one of the best in Pay per click campaigns. The company offers customized SEO and PPC strategies to the businesses in Los Angeles and around the United States with its in-house technical team. The company is committed to providing exceptional results and customer care services, providing a competitive edge in the online marketing.

Over The Top SEO

Over The Top SEO is known for its results in its large client base in Los Angeles and around the country. The company provides exclusive SEO services to the businesses, ranking the websites on top positions for years. As a Los Angeles based SEO company, Over the Top believes in highly rewarding and sustainable SEO solutions which are designed for long-term strategic goals. The company is run by an in-house team of SEO experts with a reputation for SEO skills and knowledge in almost every industry.

Mezzologic

Contesting for the 8th position in the list of top 10 SEO company, Mezzologic is a Los Angeles based SEO company. The company provides services to startups and medium sized businesses, covering all aspects of digital marketing from optimization, social media to content marketing. With analytical insights and technical skills, the company aims at building brands that rank high on the search engine and satisfy excellent customer experience expectations.

WEBITMD

WEBITMD is a growth marketing agency fueled by creativity, technology, and inbound leads. The company has a holistic approach to tell brand stories and make them rank high in the search engines. The company focuses on providing complete technical solutions and optimizing them for search queries. WEBITMD fulfills technological dreams of the companies across Los Angeles and the United States.

 Rank Lab

Finally, the tenth position is taken up by Rank Lab which is a Santa Monica based SEO company. As the name depicts, the company is a laboratory of ranking the businesses higher in search engines with its transparent chemistry. The company calls itself as online marketing partners of the client building lasting relationships with them.

Best SEO Tips, Phenomenon Behind SEO

SEO Becomes a Necessary Skills for content marketers among rising Salaries and jobs

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Conductor, a San Francisco SEO company and digital marketing solution provider has published its ‘inbound Marketing Jobs and Salary Guide’ providing insights into the industry trends for 2017.

In the ever-changing digital marketing industry, things are pretty different from how these were last year. The number of SEO jobs has surged back after seeing a decline last year. After seeing a flattering 22% increase from 2012, the total number of SEO jobs in 2017 are 4,473.

The research shows an all-time high demand for SEO jobs and indicates rising salaries for both SEO specialists and Content Marketers. SEO experts earn a 23% more than what they did in 2012.

The good news for SEO experts San Francisco is that the city becomes the highest paying city for SEO and Content Marketers with $45K-$73K and $49K-486K respectively. San Francisco is also the highest paying city for all the inbound marketing jobs and qualifies for the second spot on the Top 20 Cities for Content Marketing and SEO Jobs.

The SEO experts LA become the third most sought after in the list as Los Angeles compete for the third position. Here is the list of the first five United States cities to seek an SEO or Content Marketing job.

  1. New York, NY
  2. San Francisco, CA
  3. Los Angeles, CA
  4. Chicago, IL
  5. Boston, MA

The demand for content takes over the SEO job market with approximately four times more demand for content marketers. However, half of the employers want to hire a content marketer who knows SEO, indicating that SEO has become more of a skill than a separate job title.

Quoting the experts, Conductor emphasizes that SEO will grow more broadly than just a position title. The companies are making their content and SEO team works together to create brand value.

All the content marketing fellas, it is time to learn SEO if you want to stay in business. please visit here.