When Gary Vaynerchuk, CEO of Vayner Media said, “Market like the year you are in,” he certainly found the social media element missing from the digital marketing landscape. However, things have changed in these years, and now, almost every business believes in the power of social media. Businesses are claiming their social media presence with unprecedented fervor. Whether it is the new addition to the fleet of your local car rental service or just launched summer collection from your favorite clothing brand, you will see glimpses of these in your Instagram stories or Facebook newsfeed almost every day. Social media users grew into a 3 billion community last year with no signs of slowing down. But, not all of them are available at all social media forums. Looking into the individual users of social media platforms including Facebook, Twitter, Instagram, Pinterest, etc., there are significant demographic and audience differences that…
Like every year, amidst algorithm updates, changing Search Engine Result Pages (SERPs), establishing a trend of local search, and rising trend of voice search, 2017 has been a roller coaster ride for SEO industry. Change is the only constant this year as well with periodic updates and regular tweaking of search engine pages. From unconfirmed updates in early 2017 to Google’s experimenting with mobile first indexing, a lot of things have changed. Webmasters and SEO experts have been trying to keep up with these changes through finding effective SEO strategies and tools that work. However, a lot of things have carried on from the past years as well such as the dominance of mobile searches, relevance, and quality of content, and an emphasis on user experience. As the end of the year draws near, team ESP Interactive Solutions have compiled a list of search marketing highlights for 2017. Let’s see…
WordPress is the world’s largest Content Management system with a market share of 59.4 % as of April 2016. The WordPress powers more than 25% of the world’s entire websites and according to the Forbes, it is used by almost 75 million websites across the web. The WordPress.com’s non-English downloads have surpassed the number of English downloads, indicating the popularity of this platform throughout the world and not just in the United States or English-speaking countries. Also, the users generate 69.5 million posts and 46.8 million comments on average each month. These stats establish one big fact that WordPress is taking the world by storm. But, how do WordPress websites perform when it comes to Search Engine Optimization (SEO). Just as WordPress dominates the development and content management platforms, SEO is the dominates internet marketing strategy for websites. Based on the importance of SEO, it is almost imperative not just…
How do Social Media and Content Marketing overlap to create a winning marketing strategy? And where do content marketing and social media marketing intersect? Read about the intersection of SEO and content marketing here. Historically social media and content marketing are products from the same era and have exploded with opportunities right from the beginning. The public opening of Facebook in September 2006 and creation of Content Marketing Institute (CMI) in 2007 indicate the initially shared years of journey. These two digital tools were quickly adopted by enterprises. According to CMI, 88% of the companies with headquarters in North America are employing Content Marketing and dedicate up to 30% of their budget to CM. Before delving into the relationship between Content and Social Media Marketing and its relevance to SEO (Like triplets, you cannot separate one with other), I would like to quote Lee Odden’s delicious but effective metaphor which…
If you are an ambitious blogger who likes to learn from other people’s experience, you would have heard Neil Patel of Quicksprout or Jeff Goins of Goinswriter talking about their crazy guest blogging and how it pays off. Guest post happens when a blogger writes a unique and original content and posts it on another website or blog instead of his own. The blogger writing the guest post seeks invitation and approval from the other website administrator to post the content. So, what is the point of posting the content on some other website, especially when it takes serious energy, research, and hard work to write a blog post? The simplest answer to this is that guest post grows blog. Guest posts are kind of a reinforcement on which blog’s authority, traffic, and linking are built. If you have previously ignored the good great guest posting discipline for your website,…
Greg Sterling will host the webinar on March 23, 2017, at 1:00 p.m. ET, click here to enroll. The webinar is sponsored by Brandify, the industry leader in providing local marketing solutions. Mobile devices have become ubiquitous and take up 60% of the total internet searches. Greg Sterling, the Vice President of Strategy and Insights, Local Search Association will educate us about how to make our local sites and landing pages compatible with mobile devices to show up on top SERPs and attract mobile traffic. With an overwhelming number of mobile devices, the mobile devices have become an integral part of the online experience from search results to social media to customer reviews; and GPS-enabled smartphones have emphasized the need for local SEO. The dynamic features of the local listings make it difficult to maintain and update them regularly. But, when you are missing important information on the local listing,…
Getting on the Google listings is a great way to promote your business and get enormous traffic on your website. Google has made a policy and return results from the nearest locality for searches. It is super cool that Google helping in marketing the businesses locally. It really helps those who are doing Local SEO. A research stated that almost all the United States bases SEO companies specifically Bay Area SEO Companies are working submitting every client’s business on Google at very initial stage while starting SEO for them. The SEO Agencies and web owner not using this Google business listing service as of yet, must utilize this to catch masses of customers on the website. Google business listing that is also known as Google Maps help mobile users most. The other day, Search Engine Land has announced that Google says more searches now on mobile than on desktop. It…
High local rankings have a great impact on any local business in generating leads locally. Thus, Local SEO is a lot different and has specific strategies to be implemented. If you are a local business owner or running any local search engine optimization campaign, there are a lot of things need to be taken care very well. Very first thing to do is to get your business listed on Google Business Listings. It is also called Google My Business and Google Maps. While listing your business on Google, you need to take care of the followings: Need to choose correct or most relevant category for your business Need to add a long and unique description of your business Need to upload as many photos as possible Need to add your local phone number already available on your website Need to add your business address with the same consistency it has…
Creation of local business listings is important for any local search marketing campaign. It helps improving your business presence locally. Local business listing is about to provide the information of your business serving locally. It includes, Business Name, Business Address, and Business Phone Number. It called NAP (Name, Address & Phone Number) as well. Not only NAP, but it includes more necessary information as well like the business website address, email address, hours of working, map, overview of the products or services you are offering. Also, it includes more information any business owner or marketer wants to share with the audience. Business listings create a visibility for your business on the internet. The more you have listings, more will be the chances of ranking well in the local searches. To make your local business listings effective, follow the guidelines available on Moz Local Listing Page.
I must confess; I like to delegate tasks as much as the next person, and who doesn’t. However, there are certain things you simply CANNOT entrust to others and bidding for keywords in my AdWords campaigns ranks quite high on my list of such things. While it is true that automatic bidding features can make PPC management easy for advertisers who are simply unable to find time to review performance of individual keywords and adjust bids accordingly, there is a certain downside that can have quite a negative impact on your budget and campaign performance. Automated Features Aren’t Intuitive Enough: Let’s face it, the best person to understand your business model and marketing priorities is – no marks for guessing here – YOU. While automatic bidding features in AdWords can make use of historic data to made decisions intelligently, it is too much to expect from the software to know…