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6 Top Ranking Factors in 2017

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Top ranking factors in 2017

Halfway through 2017, so much has already happened in the dynamic and ever-evolving field of Search Engine Optimization (SEO).

From ‘Intrusive Interstitial Penalty’ to unconfirmed major updates along with various minor changes in algorithms, the updates in the first quarter of 2017 had the major impact on the ranking of the websites. The ranking of the websites fluctuated with major and minor updates, and as SEO specialists, the importance of keeping up with Google updates cannot be more emphasized.

Whether you run a New York SEO Company or are the local SEO specialists in Melbourne, the Google updates and ranking factors are game changers in the digital world. The sooner you acquaint yourself with the ranking factors, the sooner you are on the right track to achieve your goals.

Based on the SEMrush’s data driven research study on the ranking factors, here are some of the factors that you should be looking out in 2017.

1. Website Traffic

On the scale of importance, the website traffic has a prominent position. Website traffic makes a significant difference in the ranking. The websites that receive higher visits are placed higher in Search Engine Result Pages (SERPs).

One reason for the high traffic volume is more visibility of the top-ranking website. However, this is not it! Drawing higher traffic volume can help the website to climb in the search rankings. It also indicates that the click-through rate of the site is a high-impact factor.

The SEO experts should work on crafting meta-descriptions that prompt the visitor to click on the website. So, to whom it may concern, 2017 is still a year of meta descriptions.

2. Inbound Link

From the begging of SEO days, the inbound links can make or break the SEO strategy. However, there are still SEO experts that shy away from inbound links.

SEMRush’s data analysts notice a difference of 10,000 inbound links in websites on 1st and 10th position. Google uses inbound links to understand and analyze the authority of the website, and thus, the inbound links are an integral factor in ranking. Even though this number only depicts the difference in the quantity of the links; the research also backs up the importance of the quality of back links.

If you are an SEO specialist that did not consider link building worth the effort in the past, it is time to change the perception in 2017. It is time to start investing in quality links to rank higher in the search engine.

3. Length of the Content

Relying on the old, but still relevant phrase ‘content is the king,’ the recent study indicates something similar. The longer content is not always, the better, but a longer content that is also better is favored in search ranking.

The website on 1st position tends to have 45% more content than the website on 20th position. It means that if a top-ranking website has 1500 words, the website on the 20th position will have around 1000 words.

If you are thinking how the content makes a difference, there can be several reasons for it. More content means more words to crawl, more content to read and, more information to include, and these are a contributing factor to a good ranking website.

With strong data-backed study, it is almost convincing that the content marketers and SEOs should aim for longer and better quality content.

4. Keyword Matching Obsession

            For the content marketers who struggle with long-tail keywords and their grammar-defying awkward sentencing, the good news is that 18% of the top-ranking website for high-volume the keywords did not have the exact matching keyword in the body.

The importance of exact-matching keywords is already a debated issue. The high keyword density and the exact-matching keywords are considered beneficial by some SEOs while the others believe them to be risky.

According to the study, the long-tail keywords were even less present in the content of the highest-ranking websites. What does this mean?

This means that as SEO specialist and content marketers, you should be fewer worries about including the exact matching keywords and more worried about the quality of the content. You can still use keywords in the right density and must adopt a middle way as there is no proof that including exact-match keywords hurt the ranking.

5. User Experience Across Multiple Dimensions

There is no debate about the fact that Google likes the websites that users admire. The user experience may be a subjective metric, but it is one of the single most important determinants of the website ranking. Everything from website’s click-through rate, quality of content, to navigation hierarchy points towards its user-experience, and these together make up a high-ranking website.

Except for the first factor of website visit, the following three factors in the study indicate the website’s user experience. The time spent on the website is an indicator of the user-experience, if the users find the content interesting, they will spend more time on the website, and that website will be ranked higher in the search engine.

Same is the case with bounce rate. The websites that rank on the first 3 positions have an average bounce rate of 49% and it also studied that 3-3.5 pages are visited per one session.

A positive customer experience guarantees more repeat visitors, increasing the traffic to the website. Google collects data about customer experience of the website through analyzing bounce rate, pages per visits, and time spent on each page and when all of these indicators reflect a website with seamless customer experience, Google ranks it above the low-scoring competitor websites.

Customer Experience

6. Website Security (HTTPS)

The secure websites are not just trusted by users but are also liked by Google. 65% of the websites that rank high for high volume keywords are registered on https domain rather than HTTP. The website security is also an important ranking factor in 2017.

Whether you are a local SEO New York company or an international player, designing, building, and optimizing secure websites is important for overall ranking.

Final Words

Thanks to SEMrush, the SEO specialists have a reliable, data-driven study to back up their SEO strategies and course of action. The ranking factors have changed in the past, and only people at Google know what will happen by the end of 2017, but the top 6 ranking factors make up the core of a good ranking website.

The factors like length of the content and its quality, user experience and link building are not simply new, but their overall strategy and importance has changed over the time.

So, it is time to update and realign the SEO strategy based on brand new information from SEMrush.

Creative Web Design Tips, Mobile Optimized Websites, Responsive Web Design, Search Engine Optimization Techniques, Web Development Methodologies

The Guide to Mobile Technical SEO

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Mobile Technical-SEO

With mobile users dominating the search engines year by year, it is no surprise that Google has put mobile searches a priority. Google is already experimenting with its mobile-first indexing from the last year and even though it is still unknown, but it is expected that mobile first index will be up and roll by the end of this year.

As the Mobile first indexing holds the future of the search engine, controlling ranking on both mobile and desktop website, there is the need for brands to adopt the mobile-focused approach to respond to quickly growing the mobile audience.

While, we have discussed the content and its implications in mobile first indexing, it is imperative to cater the technicalities and make the website consistent with mobile search. Here is a complete guide to help you understand what is technical SEO and how to do it, highlighting the mobile configuration and settings.

What is Technical SEO?

The technical SEO takes care of the interaction between crawlers and website, helping crawlers to understand the content of the website. In the simplest terms, technical SEO covers the coding and technical settings that allow search engines to access the information they need to understand the content.

What are the Types of Mobile Configuration?

There are currently three types of mobile configurations which are used to display webpages on the mobile devices.

#1- Dynamic Severing

Dynamic serving uses the user agent detection method to deliver unique experiences per the user agent requesting them. In simple terms, the dynamic serving uses HTML/CSS settings to access information about the user’s device and then delivers the webpage accordingly.

While the dynamic serving allows treating the users with unique and individual experiences, the user agent requests are prone to mistake, compromising overall user experience.  There is no redirection required, but crawlers have to use different user agents which increase the crawl budget and lower its efficiency.

#2- Mobile Website

In the mobile website, there are separate URLs for mobile and desktop version of the website. You can choose a sub-domain of current desktop URL or can purchase a completely different domain to host the mobile website.

The user agents are used to determine whether traffic is coming from mobile or desktop, and the user is redirected to the relevant website.

While this system allows building rich mobile experience and mobile content, the redirection process can run into errors.  It is also costly to maintain and optimize two websites.

#3- Responsive Design

The responsive design responds to the user environment scaling the design and content according to the user’s device. It uses CSS media queries to scale the webpage according to the screen size.

The responsive design includes only single URL for both mobile and desktop version and does not require user agent based redirection which reduces the number of errors. The single URL increases crawler budget and improves indexing efficiency.

However, if one version goes down, the other also goes down.

Which Mobile Configuration Should I choose?

Google recognizes all three mobile configurations, and its webmaster guidelines describe that Google does not favor any URL or page format unless all the elements of the page are accessible to crawler bot.

Nonetheless, the comparison of above three recommends the use of responsive design in which both URLs remain the same.

 What Should I do to Improve Mobile User Experience?

As it is mentioned on Google’s Webmaster page that you should avoid doing things that can frustrate mobile users, the user experience is put at the core of mobile based indexing and ranking. As New York SEO company with strong technical expertise, here are the three things to emphasize in creating enriched mobile user experience with right technical settings.

#1- Speed of the Webpage

Speed is one of the essential ingredients of creating winning digital experiences. With 40% of visitors quitting the page if it takes more than 3 seconds to load, the speed of mobile website should be as fast as a bullet, epic and flawless. You can improve the speed of mobile webpages with these four techniques.

  • Accelerated Mobile Pages (AMP): AMP does not indicate the page rank, but it improves the user experience by delivering super-fast mobile pages that load under 3 seconds. The AMP HTML markup makes the waiting time almost non-existent.
  • Less is More: Avoiding loading your mobile webpage with anything that prolongs the loading time or crowds the page’s HTML or CSS code. One tip is to always use minimalistic elements and remove all non-essential elements.
  • No Redirect Chains: Make it a strict rule to avoid long redirect chains. If you must redirect a page, make sure that it is done in one step rather than multiple steps. The redirect chains increase page loading time and may also result in more frequent errors. Audit your website and redirect all 404 pages through 301 redirect tool in one step.
  • Using Browser Cache: When a website is opened, the device downloads some of the files to display the page correctly. Browser Caching allows website to store some of the its elements in the device when it is accessed for the first time, helping website to load quicker on the subsequent visits.

Browser cache can be enabled by contacting your host company and HTTP setting. You can set time for updating files and expiry of downloaded information. It also depends on the device’s cache settings.

 

#2- Site Architecture

While the speed of the website is an essential for smooth mobile user experience, the site architecture plays a critical role in allowing the user to navigate with ease. The mobile users want to access a page in less than three clicks.

These are some of the easy-to-follow techniques to help organize site architecture for seamless user experience.

  • Breadcrumbs: Breadcrumbs is a secondary navigational scheme that tells the user where he is on the website and allows the visitor to go to previous pages or different pages in less than three clicks. It is laid as the secondary navigational hierarchy in addition to primary navigation to help users and bots to sail through complex site hierarchy or large e-commerce architecture.

Here is an example of how breadcrumbs are used in Amazon’s complex e-commerce store.

Breadcrumbs

 

  • Strong Internal Linking: Internal linking is another method that allows users and bots to get more information about the topics, read through the previous but relevant post, and to make sense of keywords. The internal linking improves the ranking of the keyword in search engine.

#3- Structured Data Markup

Structured data markup is used to enhance the credibility and authenticity of the website by enriching snippet views in Search Engine Result Pages (SERPs). For example, the snippets like user rating and extra information about the content or products tell users and bots about the page and increase click-through rates of the user. The rich snippets carrying the customer reviews and feedbacks have higher click-through rate.

You can use Google’s rich snippet tools to implement and test structured markups.

site-architecture

Conclusion

While Google is still experimenting with the Mobile-First Indexing, it is time for the brands to restructure their mobile-first approach and benefit from the mobile-friendly rating.

If most of your visitors are mobile users, it is time to gear up the website structure and optimization to show up in top results in mobile search queries. At the same time, with mobiles becoming the priority, it is important to shape seamless and efficient mobile experience.

Best SEO Tips, Pay Per Click, Search Engine Optimization Techniques, SEO Steps

The 6 Best Growth Hacks to Get Your Keyword Research Right

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keyword Research

If it is said that it all begins with Keyword research, it is not an exaggeration. Whether you plan on running an AdWords campaign or want to dive into full-fledged organic optimization, the right keyword research can make you or break you.

Keyword research has a huge impact on not just what you are trying to rank for, but it also determines what you are going to get from that ranking. Are you going to get any traffic? Are you going to get lots of traffic, but no lead? Or are you going to get ripe, ready to convert customers?

Not so surprisingly, the internet is full of guides on how to do keyword research, and most of them are good. But, the focus of most of these guides is ‘keywords’ rather than ‘keyword research’. So, here I want to explain how it made all the difference in traffic when we aligned our keyword research with our goals for Los Angeles SEO company.

What Does Keyword Research Accomplish?

The Keyword research does not mean long lists of short tail and long tail keywords. Or simply, just the figures telling us how many people are searching for a relevant query.

The Keywords research gives you an opportunity to get into the head of your audience and understand what they want to know. Once you understand what your audience want to know, you can decide to offer them the relevant information.

Here are six tips to fast forward growth hacking process with right keyword research.

#1- There are keyword types without tails.

There are three types of keywords based on how far the customer lands on the sales funnel. These keyword types belong to different stages of the conversion funnel. So, while the long tails are important, you should also know how far your customer is from the sale.

Top of Funnel Keywords: This keywords are informational in nature for example how to, guide to, and ways to… A person searching for such keywords is looking for information.

Middle of Funnel Keywords: These keywords indicate that the visitor is seeking the best solution to the problem and has traveled the sale funnel a bit far the sale funnel e.g. best way to, how to fix, best tips to, that works)

Bottom of Funnel Keywords: These keywords indicate a purchase intent, and you know that the audience is looking to purchase/subscribe. For example, best, compare prices, how to get, how to order, nearest and so on.

When you are selecting the keywords to target, separate them based on these three types. When you are preparing the content or making on-page changes, think regarding what your audience expect to find landing on this page based on the keyword type.

 

#2- Find Your Keyword Type

Can you search for ingredients or a recipe without knowing what dish you are going to cook?

Every project, every business, and every website are unique. It is important to know what outcome do you want to have? What are your goals? Knowing your goals help to find the keyword type.

Do you want your customers to land with a mature purchase intent? Or do you want them to land with an informational intent and then lead them to the bottom of the funnel?

Do you want to drive one-time customers or do you want to drive customer engagement?

What do want to get from your campaign? What are your goals? When you find answers to these questions, you know what should the keywords get you.

Which keyword type you should focus also depends on the budget and project size. You can create a keyword trail to know what exactly do you want to do with your customers.

For example, if you are targeting a top-of-funnel keyword like compare prices, what do you want your prospect to do next? Do you want to lead him to ‘buy this’? Or you want to take him to ‘how to use’ page next.

Once you have a keyword trail, you will need to adjust your pages and content accordingly to lead your visitor to the desired action.

#3- Set Real Goals

So far, I have been trying to tie the keyword research with goals. It is no different than that but with more force.

What do you want to rank for? What is the outcome of ranking? Even though it may seem appropriate to say ‘to get traffic’, it is not fruitful. What do you want to get from traffic? How would a business benefit if x number of people start visiting the website? The real goals are about benefit i.e. return on investment and revenue.

So, while doing your keyword research, you should set real revenue and ROI goals for the keyword ranking instead of talking about visitors.

For example, as Los Angeles SEO Experts, we understand that our customer wants to know what is in there for them. If they are going to spend $1 on keywords, how much are they going to get back?

So, set some real revenue and conversion targets along with traffic goals. Know about your current status on these goals and then make a plan to improve it.

#4- Know the Competition

If you want to beat the competition, you should know the competition. When you decide your type of keywords and may be your set of keywords, search for the competition.

Depending on the project budget and your current status, you can find the competition and set milestones to drive them off.

For example, if you are a new website, your first aim should not be a three-year-old website with the highest ranking and with the most solid traffic number.

Instead, it should be a competition that came few months ahead of you, and it is still trying to find its space in the huge internet world. With Internet tools, you can prepare a log of your closest and the farthest competition along with their visitors and then work on eliminating them one at a time.

#5- Follow the SEO trail

If you want to beat the competition, you should know the competition. You should know what makes them great and then adopt a strategy to strike them off.

For this, following your competition’s SEO trail is a time-tested technique. Your competition has been through ups and downs, highs and pitfalls and you can use all this knowledge to your benefit.

You can avoid the pitfalls, and you can maximise on the growth hacks.

You can also see which keywords yield the maximum traffic and how site changes have affected the traffic.

Study the competitor’s backlink structure, URLs, on-page optimization. By researching the backlink structure, you would know which websites lead a maximum number of visitors and which other guest posting websites are good for none.

Once you have sliced opened their SEO strategy, you can start working one of your own. Take the best pieces from their strategy and assemble them in a unique, tailor-made one that fits your need.

 

#6- Time to Get to Work

By now, you

  • Understand what your audience is looking for.
  • Understand how far they are in the sales funnel.
  • Have set your goals.
  • Have a focused keyword type.
  • Have found the competitors.
  • Have reversed engineered competitor’s SEO strategy.

Now, it is time to put all the ingredients together and cook up your rankings. You can start optimizing the on-site pages or can build some back links. Or you can focus on content optimization and write the killer content.

With so much right information in your hand, you are entering the SEO world informed and ready to take the world.

Best SEO Tips, Best Webdesigning Solutions, Mobile Optimized Websites, Responsive Web Design, Search Engine Optimization Techniques

7 Tips to Scale Website Design to Improve Page Speed

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Website-speed

“Customers are won or lost in one second.”

Have you ever heard ‘every second matter’?

Now, it is time to hear the SEO version of this maxim which is, ‘even every millisecond matters.’ Unbelievable? Let’s hear it.

Amazon reported that every 100-millisecond in their page loading time cost 1% sales. The Walmart also reported the similar results with conversions increasing by 2% with every 1-second improvement in page loading time.

Shopzilla decreased its page loading time from 6 seconds to 1.2 seconds and their revenue increased by 12% and page views by 25%.

Yahoo improved its revenue by 9% with 400-millisecond improvement in page speed.

Let’s take a different turn on these stats. According to a report published by Aberdeen group, a 1% delay in the website loading time costs

  • 11% fewer visits
  • 16% decrease in customer satisfaction and,
  • 7% decline in conversion

Why Website Loading Time Matters?

If you are still wondering what is the fuss about page loading speed, here are some more stats about a good performing website and a bad performing website.

  • 47% of visitors expect a page to load within two second
  • 40% of visitors will quit a page that takes more than 3 seconds to load.
  • And a 52% of visitor state that the quick page loading time is important for their loyalty.

Based on the analysis of these figures by Los Angeles SEO Company here is an indicator of website’s page loading time and customer experience.

website loading time and UX

Moreover, since 2010, Google prefers the quickly loading websites in Search Engine Result Pages (SERPs) which means that site speed is included as an indicator in its algorithm,

So, basically, everyone hates a slow loading website, and even the Googlebot feel apprehensive about a website that takes long to load.

#1- Focus on Image Sizes

According to HTTP Archive, the average page size has grown from 292Kb in 2012 to 2099 Kb by 2015. Now, an average webpage is more than 2Mb, and the images take up more than 62% of the kilobytes of a page.

Almost all the features of the websites have grown and have doubled. But, images had seen a super growth from 672 Kb in 2012 to a whopping 1310 Kb in 2015. The following picture shows a breakdown of the kilobyte consumption of the elements of a webpage.

page-bloat-images
Source

 

While it is good news because of the importance of multimedia features in the organic searches and overall customer engagement, the images can practically hog the bandwidth making the page to load slower. So, just as the images are the biggest chunk of the page girth, there should be more emphasis on optimizing the image size.

One of the most common mistakes that people make is to upload large images and then to use CSS to scale them on the page because the browser loads the original image size. For example, after uploading a 300×300 image, if someone scales it down to 100×100, the browser will still load three times bigger image and then resize it.

So, an effective way to optimize images is to use compressed images in the content. or reduce the image size while maintaining quality before uploading. You can use the free tools such as Tiny PNG, Compressor.io, and Kraken.io to compress images or can utilize the Content Management System (CMS)’s plugin like WP Smush it and Imagen to compress images on the go.

The image optimization will improve page speed and will deliver better customer experience yielding leads and conversions.

Another pro tip is to know that jpg is the best format. You can also use .png images, but they may run into compatibility problems with older browsers. Only use gif images for small image sizes restricted to only three color pallets.

#2- Try Lazy Loading

The lazy loading is a technique in which the website content loads when it is needed instead of being loaded all at once. It means that instead of loading the complete website, only the portion that is in the viewport is loaded and as visitor scrolls down, more website content is loaded.

So, what makes the lazy loading a good technique? It allows the website content to load faster as only a portion of the content needs to be delivered at one time. The visitor connects to the page more quickly. It also yields improved visitor engagement as the visitor is continuously fed the content (there is an urge to go to the bottom).

So, the lazy loading not only improves the page loading time but also works to enhance end user experience.

lazy-loading
Source

 

#3-Use Browser Caching

Activating Browser caching is another technique to load your pages faster and rank them better.  Browser caching allows you to save some elements of the webpage in your visitor’s device for example logo, CSS file, stylesheets, and JavaScript.

When the visitor visits your webpage, these elements will be downloaded and stored in the temporary storage on the hard drive which means that only a few elements would need to be loaded at the subsequent visits.

How long the items are stored depends on your server-side cache or hosting server and the browser setting of the users. As the images and elements are stored in the visitor’s device, it takes much less to load and deliver the content and results in seamless and smooth user experience. You can read about the importance of user experience here. The cache files also improve the page ranking in SERPs.

You can begin using browser caching by contacting your hosting company or using Nginx Caching or similar resources.

Alternatively, you can use caching plugins like W3 Total Cache that can drastically improve page’s loading time. The plugins produce a static copy of your content and deliver it to the visitor almost ten times faster.

So, if you want to improve your website’s performance magically, start believing in the browser cache.

#4- Compress Web Content

The uncompressed content makes the delivery of the website content slower causing delayed loading. The website experience becomes particularly slow for the users with limited bandwidth, and they encounter a troubled website experience.

The compression is the process of encoding content and information in fewer bites which improves loading time. The latest browsers have built-in compression support to enhance the user experience. However, antiviruses, browser settings, and proxy servers can interrupt with the content compression and may result in annoying delays.

The following are the Google approved compression techniques to improve the website performance.

  • Minify, HTML, CSS and JavaScript
  • The consistent code in CSS and HTML is the key with consistent use of upper and lower cases, consistent quoting of HTML tags attribute, same order of HTML attributes, and by alphabetizing CSS key-value pairs to show them in the same order.
  • Finally, use Google’s recommended gzip compression that can make the page load faster. The gzip finds the similar strings and codes and replaces them with the short character reducing the size of the transferred response by up to 90%.

#5- CSS Code Optimization

As the CSS holds the style requirements of your page, it has a huge impact on how your web page renders and user experience. It also has a huge impact on the loading time of the page. An unoptimized CSS delivery can cause the delay in page’s loading time and download and browse the style requirement may take more time than necessary.

The website accesses the styling requirement or CSS either with an external file or inline file. The external CSS file is loaded in the head of your HTML code and loads before the page representation.

Even though the CSS can be used through different methods by the website, it is important to optimize the CSS code and its delivery, making it lean and eliminating any extra spaces or repetition of the code. It is also preferable to use an external file for the CSS since it reduces the size. But, make sure that you add only one file because additional files increase the HTTP requests adding the response time.

You can use CSS delivery tool or other online tools to make your CSS code lean.

#6- Hosting Company Matters

The web pages or files of your website are hosted on your hosting company’s remote computers. When someone tries to access the websites, the files open from the remote computer of the hosting company.

If that remote computer responds to the visitor’s request quickly, the website loads faster. But, if you have stuck with a dime a dozen hosting agency, by the time the remote computer would respond, the potential customer would have moved on to your competitor’s fast website.

A hosting company makes all the difference in the website loading speed. With so many options in the market, do your research and choose a reliable hosting company that offers incredible speed and is almost always up.

#7- Clean Extra Plugins

Are there plugins that you do not use? The plugins are one of the biggest speed crashers. These plugins take forever to load and can slow down the website performance.

Delete all the unessential plugins to lighten up the webpage. You can test the effect of the plugin performance on the web server by manually enabling and disabling them.

Final Words

In the competitive world of internet, the customers demand richer and faster online experience. If you are not adopting practices to improve website speed, somebody else will. And that somebody else will also grab potential customers because of a faster website.

So, it is time to use clean and lean CSS and JavaScript, optimize images, try lazy loading, and use a faster and reliable hosting company to boost your website’s loading speed.

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The Intersection of Social Media and Content Marketing in 2017

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Social media and content marketing

How do Social Media and Content Marketing overlap to create a winning marketing strategy? And where do content marketing and social media marketing intersect? Read about the intersection of SEO and content marketing here.

Historically social media and content marketing are products from the same era and have exploded with opportunities right from the beginning. The public opening of Facebook in September 2006 and creation of Content Marketing Institute (CMI) in 2007 indicate the initially shared years of journey. These two digital tools were quickly adopted by enterprises.

According to CMI, 88% of the companies with headquarters in North America are employing Content Marketing and dedicate up to 30% of their budget to CM.

Before delving into the relationship between Content and Social Media Marketing and its relevance to SEO (Like triplets, you cannot separate one with other), I would like to quote Lee Odden’s delicious but effective metaphor which puts everything in the context.

“Social is jelly, SEO is peanut butter, and content marketing is the bread that holds it all together.”

P&J Digital Marketing

So, if you are up for a tasty sandwich recipe which also gains audience traction, you are right on track by engaging both social media marketing and content marketing together in your digital marketing mix.

Let’s go through the list of FAQs of Social media marketing and content marketing to get you onboard.

Is Content Marketing better than Social Media Marketing or Vice Versa?

It depends. One strategy may lead the way while the other may not be as effective, but in most of the cases, it is about mutual success. Some business models favor social media marketing while others are more inclined towards content marketing.

For example, when I was working on a Fashion Designing Blog, I along with my team tried all our different content marketing spices. But, nothing was working, and we hardly had 500 visitors in a month. And when we were lucky, the number went up to 1,000 visitors. So, we decided to shift the focus to social media marketing, and within 15 days, it clicked. The website had 20,000 visitors in one month, and the numbers kept going up.

Internet marketing is not a horse race and these strategies are not the thoroughbreds.

My Website’s Social Media campaign is more effective, should I stop Content Marketing?

Another way to think about this is are you left-handed or right-handed? Let’s assume you are a right-handed person like most of the people are. You can do things better and quicker with your right hand.

So my question is, will you get your left hand chopped off? Of course, not!

If you are not ready for an amputation because one hand is better than other, why would your digital marketing strategy be cut short? It may sound brutal, but you amputate the digital marketing strategy by stopping one of these marketing techniques. Even when one strategy is driving fewer results in comparison to the other, it plays a supportive role. As the SEO company Los Angeles, here is what we prescribe for our customers.

Content Marketing and Social Media Together

Should I invest more on Content Marketing or should I spend on Social Media marketing?

There isn’t a mathematical formula. It’s about finding the balance and understanding your strategy and outcomes, and then you will know how much to spend on what.

In 2015, I wrote about the digital marketing trends emphasizing the integration. You can read it here, however the digital marketing possibilities have exploded since then.

What is the NUCLEUS of Content Marketing and Social Media Marketing?

People! Or more precisely, target audience!           

This question sums up the essence of this discussion. Many people understand content marketing and social media marketing as having different nuclei.

But the truth is the converging point of social media marketing and content marketing is the target audience.

According to CMI, content marketing is consistent creation and sharing of content to stimulate the interests of the target audience. Therefore, content in content marketing is created for the focused target audience.

And as evident from its name, social media marketing is for the “people”. People are the users of social media platforms, and the campaigns target their audience through the utilization of these channels.

So when both are for the people, isn’t social media marketing just an offshoot of content marketing?

There are uncanny similarities between both social media and content marketing, but both have enough distinct features to call them a separate discipline.

If hamburger has beef and pizza also has beef, does it mean that hamburger is pizza? Just like this, even though social media is also about posts, pictures, and videos which are the part of content marketing, it has its independent features and operational sphere.

What is the relevance of Content Marketing and Social Media Marketing to SEO?

At the end of the day, it is all about optimization. The content which is liked, shared and more talked about has a greater impact on SEO, so both the content marketing and social media come together to create the right impact.

relevance of Content Marketing and Social Media Marketing to SEO

How do I best engage Content Marketing and Social Media Marketing Together?

As an online marketer, you are already doing it. The content marketing and social media marketing are not mutually exclusive. More often than not, content which is written for the website is shared across the social media through Facebook, Twitter, and LinkedIn. Often, the social media channels like Pinterest act as the strongest links to get the content across the right audience.

Use relevance of Content Marketing and Social Media Marketing to SEO
Should I know the difference between both?

The only answer to this question is yes! You should understand the difference between both marketing strategies.

In the simplest words, social media is push marketing which tells people to do a certain thing when they are not actually looking for it (I am guilty of clicking every jewelry item that comes across my newsfeed on Facebook).

But content is direct marketing in which people are actually searching for your services, products or tips and you supply to their demands.

Conclusion: What Should Be Done?

Be accepting of your diverse role and better synchronize your marketing efforts.

It is time to roll your integrated digital marketing strategy including both the content marketing and social media channels to have a killer campaign.

Happy Marketing!

Best SEO Tips, Search Engine Optimization Techniques, SEO Steps

How to Create a New Website and SEO Strategy – Together

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How to Create a New Website and SEO Strategy - Together

What does it take to create a website? The short answer is: longer than you would expect, but don’t rush it.

Developing a website takes careful thought, planning and hours of work coordinating the design, content and marketing strategy. In order for your new website to successfully reach its audience, it needs to be pre-optimized and continue to be optimized right after it goes live.

A website published with a solid SEO foundation has a greater marketing advantage over the others built without it. If you want your website to see the light of Google’s top SERP (search engine result pages) when it opens its eyes in the world of algorithms, analytics, and updates, equip it with the SEO essentials before it’s launched.

Here is the SEO checklist to ensure your website is pre-optimized when launched:

  1. Install Google Analytics (GA)

There is no better way to track and monitor the numbers than Google Analytics. There are two ways to do this:

a. Get the UA Code by searching the source for “UA”.

Install Google Analytics

b. Use Tag Manger through the Tag Assistant Plugin by Google.

Google Tag Assistant

2. Check the source of Google Analytics

This is a report that gives an overview of the different kinds of sources (clicks from bookmarks, visitors who know your URL, or search engines) that send traffic to your website.

Google Analytics filters

3.Allow Robots.txt File

As soon as your website goes live, it is in the hands of robots. Before you press the ‘publish’ button, check your robots.txt file again and again. A “User-agent: * Disallow for the complete website means you are blocking all the robots including our favorite search engine crawlers from accessing the website. Some Google crawlers are good and help your website get indexed. However, it is also advisable to bar crawlers entering from some hidden corners filled with only images or forms like get a quote or contact us page.

Robots.txt

4. Add Facebook Pixel

A wise man once said,

“It is better to be prepared for an opportunity and not have one than to have one and not be prepared.”

So, prepare your website for the Facebook campaign at an early stage by adding Facebook pixel.          It lets you build effective campaigns and custom audience by tracking and collecting data about     the target audience reaching to you through Facebook Ads. As a SEO Company Los Angeles, our experience tells us that the earlier you prepare for social media marketing, the better.

Facebook Pixel setup

  1. Use google search console to its last bit of effectiveness

Who can understand SEO better than Google Webmaster? Google Search Console is a tool designed and managed by Google telling you everything about your website from its search appearance to crawl information.

Install the Google Search Console completely including preferred domain, international targeting,             Sitemap.xml etc. The list of things to do here covers,

  • Setting preferred domain to www or non-www. In standard SEO practice, the www. domains are favored.
  • Set the target country of an international domain like .com. Proximity plays an important role with local SEO. For SEO company LA, set target country to the USA and mark the Los Angeles area if you only operate in Los Angeles.
  • Link the Google to Google Console, making sure that its data reaches to your GA account
  • Submit sitemap.xml file
  • Google Search Console
  • Press the ‘Fetch as Google’ button
  • Submit the site to Bing as well

Utilize testing tools

Utilize free tools like Screaming Frog, Link Sleuth, and Integrity to check for the broken links or placeholder pages. A new website with 404 error is not something you want with SEO ambitions. So, either remove or fix the broken pages before they go live.

  1. Some specifics on WordPress websites

Update WordPress Plugins

To stay on top of SERPs, you will need to stay on top of the WordPress updates. Before rolling out a new plugin, make sure you are using the latest version because the technology can change during the website development process.

 

Make use of Duplicator Plugin

In the world of scammers and hackers (not forgetting a man is to err), it is better to have a solid backup than being ruined. Creating a backup of the website’s basic version allows you to restore data instantly even before Google gets to know about it. The tried and tested Duplicator plugin is good enough, but you can search for your favorite.

Verify www or non-www

You need to set the preferred www and non-www domains for WordPress websites as well. As earlier said, use www domain unless you have a reason for otherwise.

The WordPress Version of Robots.txt

WordPress has a robots.txt as well except it is called ‘Search Engine Visibility’. Before publishing the website uncheck the box “Discourage Search Engines from indexing this site” in the settings tab to make sure crawler can access your pages and index them.

 

Let the box remain checked for contact us, and prices pages.

 

  1. Say no to cheap web hosting:

Saving few bucks per month can cost you thousands of dollars in the long run. Cheap hosting is like fixing Nissan Versa’s engine in a Limousine. Not only it will drive slow; but, it will also topple over completely in the event of an accident. There is no cushion when you opt for a cheap hosting!

An expensive hosting is reliable offering you 100% up time with high bandwidth, high server response time and maximum security against cyber odds. Plus, you can ensure that every email from your website domains reaches to you.

Schedule auto-renewal for your domain(s)

If you are late renewing your domain name, someone else may take what is meant for you. Choose the auto-renewal payment option to make sure your domain remains yours and set alarms to be notified few weeks before your domain name expires.

 

  1. Keep an eye on the traffic

With GA’s custom alerts, you will know when the traffic drops to a certain point. Use it!

Google Analytic’s custom alerts

If I have missed any of your pro tips, please share with me in the comments section.

13 Off-Page Proven SEO Hacks
Best SEO Tips, Search Engine Optimization Techniques

13 Proven Off-Page SEO Hacks

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The Search Engine Optimization AKA SEO has been around for a long time in the world of internet and digital marketing. If you are a blogger, a vblogger, an internet marketer, or simply own a website for your business, you would have heard the word and its magic by now. However, with little clarity and a lot of myths around the subject, you may still be wondering about what exactly is SEO and does it work? If you are the tech savvy person, you may be more interested in knowing about how it can be done rather than just what and why. To answer the first part of the question, I would reiterate to the most frequently used definition of the term that SEO is a digital marketing strategy to rank the website higher in Search Engine Result Pages (SERPs) and draw more traffic. To get an answer to your second question, I would suggest you read about its importance for small and medium businesses. Coming to how website optimization is done, there are two components to every SEO strategy, On-page SEO, and Off-page SEO.

On-page SEO includes all the on page strategies that can enhance website’s ranking, for example Content Management, internal linking etc.

Off page SEO includes all of the Off page strategies which increase the credibility and ranking of the website and include blogs, article submission, directories and so on.

According to the Search Engine Land, both the components make up a successful strategy, and the balance between on page and off page techniques vary from website to website. You can read more about On-page Vs. Off-page SEO. There is already so much said about On-page SEO techniques and how it can fetch desired results. So, I will directly jump to the off-page strategies. I have compiled a list of 15 off-page SEO hacks that are really helpful in improving the rank of the website, and I will discuss them one by one in this post.

  • Blogging-the king of all:

Blogging is not only the best way to show off your talent, but it is also one of the best ways to improve the search engine ranking. Adding a blog page to your website and frequently adding valuable content on the page can help you to get visitor’s attention. Visitors come to your website for information and original content, and when you meet their needs, they are going to come back again. Other than this, the blog is an opportunity to update website’s content more frequently as the crawlers crawl new content posted in the blogs. Usually, website’s content is written once and is not regularly updated which can compromise website’s visibility in SERPs. Adding a blog page guarantees not only the attention of the reader but also the attention of the crawlers. You can write about the latest trends in the industry or can blog about information content consisting of pictures, videos, tutorials, and infographics.

The blog can further be submitted directories for niche blogging to develop a network of backlinks and get more traffic to your website. But, adding unique and original content is the key to successful blogging.

  • Do-Follow blogs:

You want to build more on blogging for website optimization; blog marketing is the way to do it. You can write comments on others’ blogs within the same niche and paste the link to your website. Known as Do-Follow blogs, these blogs let you write your signatures with a link to your website. It works as back linking as the crawler can reach to your website and it also builds up your reputation in the field as a person of knowledge and authority which will help you to grow your readership.

  • Social Media Websites:

Social networking websites mean real business these days. The internet world is almost taken over by social networking websites including Twitter, Facebook, Google+, LinkedIn and so on. According to the Neil Patel, “the online marketing guru, more than 70% of the content sharing on the internet happens on social networking websites”. You can create your personal and business profiles on the social networking websites and simply signing up can open opportunities for connecting with people from your industry and grow your professional networks. The Social networking websites are also an excellent way to share and promote your website and enhance its online reputation. You can add links to your website in the tweets and posts and can share your blogs with friends and professional networks. If you are good with producing multimedia content, then you can get instant attention from hundreds and thousands of followers.

With minimum barriers and approval requirements, social networking is a great off-page technique to enhance your website’s ranking.

Social Media Optimization

  • Search Engine Listing:

Why wait for the crawlers to find you online when you can submit your website to the top rated search engines including Google, Yahoo, Bing and so on. The crawlers can take up to days or even months in finding your website and listing it, but direct search engine submission is a good technique to save time and be recognized immediately.

  • Local Listings:

The local listing is a great off-page technique to project your website in the local market and avoid the unnecessary global competition. If you are based in Los Angeles, then your focus also should be SEO company Los Angeles rather than targeting the Wales, England, or even Missouri. The search engines have already created local directories to help their users in accessing local results. You can catch up on the trend by listing your website in Google Maps, Yahoo Local or other such local directories. Using Google’s local listing is also a good way to begin the process. You can read more about the benefits of local listings and how it boosts the online presence.

SEO company Los Angeles

  • Article Submission:

It is one of the most commonly used off-page technique which works. There are some of the highly reputed article directories such as Ezine, Wikihow, Go-Article which draw millions of readers every day. Submitting the article on these directories with a link to your website can significantly enhance back linking and online reputation. However, these directories have their writing guideline which makes it difficult to publish the content. The approval process can also take days before final submission.

  • Business Ratings:

It is an era of reviews and ratings. The readers and visitors have become smart enough to read reviews before visiting the website. So, a good off-page technique can be to write business reviews for others on the websites like RateitAll, Shvoong, Epinion or specialized consumer review websites such as Zagat for restaurant reviews or Outdoor Reviews for outdoor activities. You can ask others to write you reviews which can build your reputation in the industry.

  • Link Baiting:

Link baiting involves exchanging of links between websites and attracting indirect traffic. If you are producing high-quality content generating readership, you can let other websites to place a link to your website. You can also do the same by placing links to other relevant and popular content that you find on others’ websites. It is kind of a goodwill gesture to enhance link mapping.

  • Social Bookmarking:

Social bookmarking websites are used by individuals to save, edit, organize, and share websites, content, or blogs online. The websites like Twitter, Reddit, StumbleUpon, Digg, and newswire allow the users to share websites and content and project their website to people with similar interest and taste. The social bookmarking quickens the crawling process and results in deeper indexing which means more visibility and more traffic.

  • Forum Marketing:

Building reputation in the online niche forums always pays off as a good link building techniques. You can answer questions, share information and can stay tuned to the latest trends by signing up niche forums. When you actively participate in these forums, you emerge as a person with knowledge and authority in the subject matter, and people want to read you more.

  • Multimedia Content Sharing:

Even as a simple internet user with no previous experience in SEO, you would know about the virality of some photos and videos. Now and then a video or picture goes viral on the Facebook and Twitter resulting in instant recognition. If you can produce attractive, informative infographics, videos or even sarcastic memes for your website, you can share them on Instagram, Snapchat, YouTube, Vimeo and other such multimedia forums. If your website was only showing in web searches previously, it would start showing in the images and videos results. It means that people will have more ways to find you and visit your website.

  • Answer Questions:

People are asking questions about your specialized field and it is good to answer them. On the websites like YahooAnswer and Ask.com, people ask various questions. By signing up on these websites, you can answer people and ask questions. You can also place a link to your website in the reference section which can navigate visitors to your website.

  • Directory Submission:

Brian Dean from Quick Sprout pointed out that directory submission is an old school SEO strategy, but if done right it can get quality juice to your website. But, you have to put extra focus on the ‘done right’ part. The success is not in the number of the directories to which you submit your website, but the quality of each submission. You have to be extra careful in selecting the relevant category and locality. For example, if a Los Angeles SEO Company is listed in the Yelp’s Kansas directory, it means no quality leads.

So, it is time to get to work and use your tech-savviness to get higher visibility in search engine’s ranking.

Top 10 SEO Companies in Los Angeles
All Website Solutions, Search Engine Optimization Techniques

Top 10 SEO Companies in Los Angeles

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Apart from its popularity for Hollywood and film industry, Los Angeles is also becoming famous for its thriving digital marketing services. The city is the hub of the top-rated SEO agencies in the country and is also home to many SEO professionals.

Sometimes, the abundance becomes hard to manage. So, for a large number of small businesses in Los Angeles, it becomes difficult to find the real, authentic, and yielding SEO company.  To facilitate the people looking for the best SEO services in Los Angeles, here is a list of the top 10 SEO companies in Los Angeles based on the customer experience, quality of services, and delivering on their words.

Noxster

Noxster is at the top spot in the Local SEO companies in Los Angeles. Located in Culver City, the company is owned by women entrepreneurs and an in-house technical team that server Noxster diverse clientele. The company provides SEO services along with digital solutions and website designing to the businesses from all industries. With 15 years of experience, Noxster delivers visibility, high ranking, and brand reputation to its clients.

6S Marketing

6S Marketing is an international digital marketing agency with a significantly large customer base in Los Angeles. As a Return on Investment (ROI) focused company, 6S delivers the results for small businesses and enterprises by exploiting the digital channels including SEO. The company provides search engine optimization, conversion rate optimization, and automated marketing for the businesses. 6S’ approach is to resolve the sales problems through unique digital solutions.

Websites Depot

The third place on the top 10 list is filled by Websites Depot. Located on Sunset Boulevard in Los Angeles, the company is providing all sorts of digital solutions and software to the businesses and have followed a result-oriented SEO philosophy. Websites Depot claims to have 85% customer retention rate in the past 15 years of operation that speaks for company’s passion for delivering results. The company’s clients are ranking well on the keywords from across the industry.

 ESP Interactive Solutions

 

ESP Interactive Solutions is a digital marketing company with offices across California and Australia. The company prides itself on serving the digital solution for small and medium-sized businesses in Los Angeles for past 16 years. Providing optimization services for a large client base, the company has more than hundred ongoing SEO projects and have ranked hundreds of keywords in the top results on search engine result pages. The company believes in growing revenue for businesses through marketing exposure, higher visibility, and greater chances of being found by potential customers.

Coalition Technologies

As a Los Angeles based SEO company, Coalition Technologies has recently earned its position in the top 10 SEO Companies in Los Angeles. The company has an integrated approach to website designing and optimization which results in high ranking websites, driving traffic and growth. Coalition Technologies help the companies to reach closer to their sales target by generating leads and optimizing conversions. Along with, its tailor-made solutions have earned it clients’ trust and satisfaction.

 Directive Consulting

Directive Consulting has reached to the top 10 SEO company list with its reputation as one of the best in Pay per click campaigns. The company offers customized SEO and PPC strategies to the businesses in Los Angeles and around the United States with its in-house technical team. The company is committed to providing exceptional results and customer care services, providing a competitive edge in the online marketing.

Over The Top SEO

Over The Top SEO is known for its results in its large client base in Los Angeles and around the country. The company provides exclusive SEO services to the businesses, ranking the websites on top positions for years. As a Los Angeles based SEO company, Over the Top believes in highly rewarding and sustainable SEO solutions which are designed for long-term strategic goals. The company is run by an in-house team of SEO experts with a reputation for SEO skills and knowledge in almost every industry.

Mezzologic

Contesting for the 8th position in the list of top 10 SEO company, Mezzologic is a Los Angeles based SEO company. The company provides services to startups and medium sized businesses, covering all aspects of digital marketing from optimization, social media to content marketing. With analytical insights and technical skills, the company aims at building brands that rank high on the search engine and satisfy excellent customer experience expectations.

WEBITMD

WEBITMD is a growth marketing agency fueled by creativity, technology, and inbound leads. The company has a holistic approach to tell brand stories and make them rank high in the search engines. The company focuses on providing complete technical solutions and optimizing them for search queries. WEBITMD fulfills technological dreams of the companies across Los Angeles and the United States.

 Rank Lab

Finally, the tenth position is taken up by Rank Lab which is a Santa Monica based SEO company. As the name depicts, the company is a laboratory of ranking the businesses higher in search engines with its transparent chemistry. The company calls itself as online marketing partners of the client building lasting relationships with them.

Search Engine Optimization Techniques, SEO Steps

How to Setup Google My Business Page

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How to Setup Google My Business Page

Launching in 2014, Google’s my business page is the company’s take on facilitating the local businesses to claim an easy and free listing on Google. Instead of maintaining different accounts on Google Places and G+, Google combined all these features in one Google My Business dashboard and linked it to the search results.

Whenever someone searches for a ‘local’ product of services i.e. search query with the city name, Google displays 3-stack my places results with a display map. For example, if someone searches ‘Los Angeles SEO Company’, the Google’s first page results will appear something like this,

Los Angeles SEO Company’

The first three results in the search are from Google places, displaying company’s name with the keyword, customer rating, business type, physical address, and opening time, along with the website and directions icon. So, a customer who is looking for ‘Los Angeles SEO Company’ has an overview of the companies providing SEO services in Los Angeles and knows the physical location with working hours. Having said that, need to be on Google’s business listing for a local business cannot be emphasized.

It is one answer to claim your business, build an identity, and provide relevant information to the customers through a single dashboard. It is also important to optimize the business with local SEO techniques to show up in top results of Google places, but we will talk about that in a separate blog.

There are two ways of making or claiming the business on Google My Business (GMB). I will explain the process of signing up and updating the information on GMB from scratch.

  • Make or use a Gmail ID

First of all, you should have a Gmail or Google email ID to sign up the GMB. If you do not have an email id already, you can make one by creating a new account on Gmail. When your id is setup, it is time to move to the business listing.

  • Go to Google My Business

Search for Google business through the search engine or go to https://www.google.com/business/. Once, you have landed on the page, there are two options Sign-in and ‘Start Now.’ If your business is not previously listed, click on the Start Now button.

Google My Business places in LA

 

  • Fill in the Relevant and Accurate Business Information

After clicking the start now button, the Google will take you to the first step of setting up GMB page. The information fields require business name, address, phone number, website. The first screen looks like this,

local seo company LA

  • Consistent NAP:

You should add the business name, region, address, and phone number in the specific field. While, you are adding information make sure to have a consistent NAP (Name, Address, Phone Number) as it is critical for high ranking. The NAP on GMB page should match to the contact information provided on the website.

  • Selecting the Right Category

Make sure to choose right category for your business in the category section. You cannot just fill any category in this section and expect results. Choose the most relevant category for what you do for your customers and make it as a primary category and list down any additional categories you find relevant to your business.

If you cannot come up with the right category at this point, you can fill one primary category now and make changes later once the page is published.

  • Define Area of Operation

After you press continue, it will take you to the next information screen. The next step is to define the area of operation and whether you provide delivery services to your customers. Check the yes or no option based on your business. If you check yes option, you will have to enter the city in which you deliver goods or services and define the area of operation in radius miles.

Google My Business Page

  • Claim authority

In the next step, check the option ‘I am authorized to manage this business and I agree to the Terns of services’ and press continue.

SEO services

  • Verification Postcard

According to a recent study at Google, fewer than 0.5% of local searches lead to fake listings. Google has suspended more than 70 percent of fake listing in 2014-2015. The vigilant effort to reduce spam activity and abuse are the product of advanced algorithms and strict verification process. The postcard verification is a step to make sure that business locations are vetted. For example, if you search ‘SEO Company LA,’ the Google Places results that are displayed are verified through postcard procedure. So, there is the high probability that Google will lead you to an actual business.

In the next screen, you will see your business address listed to receive a verification pin from Google through a postcard. You can optionally add the name of the addressee or the business owner. Make sure that your address is accurate, otherwise, you will not receive the verification pin, and your business will be taken off GMB in 30 days. When you press ‘send the postcard,’ Google displays the 30-day warning.

SEO Company

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  • Get Started on Your profile

The next screen takes you to your GMB profile. Press the get started button at the following screen display.

Google My Business

Once your profile is ready, start updating the more advanced information about your business including opening hours, holidays, photos of the business and much more.

9

You can navigate through the ‘home,’ ‘info’ and ‘photo’ tabs to add relevant information. You can add a profile picture and cover photo to your profile. You can add pictures of the premises along with descriptions.

The GMB dashboard allows you to manage Google Analytics and Google AdWords account from one dashboard with access links. But, these links are blocked until verification through pin code.

This is how you get started with your profile on GMB. Until the verification pin arrives, you can take time to add photos on the profile and request for real reviews from your real customers. So, that you are ready to optimize your business page as soon as the pin arrives.

Stay tuned to learn about the verification and optimization steps in the next blogs.

Best SEO Tips, Phenomenon Behind SEO, Search Engine Optimization Techniques

ESP Interactive Solution’s Search Engine Optimization Services

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The past 16 years have brought achievements, 5-stars, and acclaims to ESP Interactive Solution’s badge as a digital marketing leader in the Bay Area.

As soon as Search Engine Optimization (SEO) emerged on the digital radar as a productive marketing platform, ESP was quick to realize its importance for small businesses and began to help them create success.

ESP has been quickly adopting the latest ethical and white SEO techniques that can optimize small businesses’ web interface, user experiences, lead generation, and conversions.

Here is how our SEO services are unconventionally equipping small businesses in the Bay Area to reach new heights.

  • SEO as an investment

SEO is viewed as an investment with a significant return. It is a long term strategy to meeting a company’s growth and strategic goals for expansion rather than a quick fix to address declining website visitors.

  • Engaging customers

The World Wide Web (WWW) has become a competitive marketplace. However, the business that thrive are not usually the ones with the lowest prices or the longest guarantees, but the ones with the power to inform customers, engage them, and help them in making informed decisions. SEO has exactly the same effect! Leveraging the interactive features of SEO including call to action, customer feedback, and one-to-one chat, small businesses can create engaging customer experiences that convert into sales.

  • SEO is a long-term strategy

Since 2001, ESP has proven itself as a company that works towards long-term growth. SEO is a long-term strategy that brings fresh customers to the website, funneling them towards lead generation, helping them convert, and creating brand value. It not only attracts the new customers, but it also caters the existing clientele through engagement, feedback and brand recognition.

  • Creating brands that customers want to associate with

Upbeat word of mouth marketing is powerful. SEO helps create brands that customers want to associate with when conversations happen on the Internet and social media. You can call it brand recognition, brand value or any other suitable term. However, the bottom line is that it is an alchemy of creating, distributing, and curating creative and SEO-Friendly content that people like to ‘like’, ‘share’, and ‘tweet’. The new power of word of mouth for small businesses is the number of likes, shares, comments, and retweets.

 

While hard work affords us a prolific long-term association with our clients, there is nothing more rewarding than seeing a small business grow because ‘we helped’. With its vision to assist small businesses in establishing and growing, ESP takes pride in making success happen for all of its clientele.