Posted on August 21, 2013 by admin
Necessity of Mobile Version Website
Mobiles are wide spread now-a-days. In past they were only used for the purpose of doing a call or a text message but now the perspective is changed. Mobile has become something more due to its transformation into a Smartphone. It is a gadget to contact others, to be social and also to surf the web. Technology has a direct impact on today’s business so without adopting new technology business cannot be progressive and competitors can take benefits by adopting new strategies with the help of technology. Now the fast life style want a more quick and instant web surfing. Mobile is an always available gadget, web surfing can be done on it but in the past the experience was so bad as the viewer has to zoom the website to read small sized text, scroll up, down, right, left to navigate the whole website to find the desired content. This is a tedious process but mobile optimized websites have made it pleasurable. Now, as the studies show, the trend of web surfing by mobile is wide spread as it is a preferable thing to surf the web moving around rather than sitting on an appropriate place with much available space and surf the fully loaded websites to find desired content. The life is getting faster day by day, people have no time to sit and surf, as these devices are portable so can be used anywhere making portable web browsing possible – a method that will probably be greatly blended in our everyday life in coming years. This trend has made it compulsory to optimize the website for mobiles. This will increase the traffic on the website and thus will assist in marketing.
It is very simple to have a mobile website. Many online resources are offering services to make the website mobile in lesser time. Also, there are small things that can be done to make the website mobile friendly like making the font size greater, lowering the loading speed etc. One major thing to do, after increasing font size of text, is to lower the loading speed. This can be done by using CSS to replace excessive graphics. Data on the website can be lessened simply by including the chunks of information and eliminating extra information as most mobile website visitors only want minimal information. This lesser data and graphics can help with loading speed thus lowering it and fulfilling the need of faster browsing with lower internet speeds. Sometimes links has to be given in sites for further information that are difficult to be clicked in mobiles; replacing these links by graphical buttons make the website more mobile friendly. Also, including the option of a desktop website in the mobile website can be a healthy option for the users requiring more information. All these small things can help a lot with the business. If someone is concerned about business and want to increase the traffic to the site then mobile friendly website is a great option having a potential of losing not even a single customer.
ESP Interactive Solutions has started making mobile optimized websites for existing clients just to meet their expectations. The feedback is great by the existing clients as they are more than happy after having a mobile optimized website. ESP Interactive Solutions is welcoming all to get a mobile optimized website as it will be beneficiary for them to have a mobile version website. It will directly move the audience coming from mobile devices into their mobile version website.