In my career as the online marketer, I have been asked at various instances “Are SEO and Content Marketing two exclusive competing forces in the world of digital marketing?”, “Can the success of one tool means the death of the other?” Or whenever there is a question about the future of SEO, it always appears as if the SEO is going to die making way for the emergence of Content Marketing as the sole winner of online marketing race. In your career as the SEO expert and Content Marketer, you may have come across a situation where you were required to defend your position as one against other. But, is it the case? I believe no! When things as distinct as SEO and Pay Per Click can go hand in hand, boosting your website and its ranking, how can things as mutually dependent as SEO and Content Marketing be…
Two of the most important components of Search Marketing are undoubtedly SEO and Paid Search. However, they are often considered – quite erroneously I might add – to be mutually exclusive and to be not able to co-exist. Advertisers can often be misled into thinking that paid search is no longer necessary if they have achieved first page visibility through Search Engine Optimization campaigns. In this post, we shall debunk this myth and discuss how entrepreneurs can experience greater success by running PPC and SEO in conjunction. Search Page Visibility Is Not Guaranteed “SERP positions are not everlasting, as many webmaster have found out the hard way. There is no guarantee that you would be on the first page forever. Your place of that page might be lost due to competitor activity, algorithm update by search engines, or any number of factors. Of course this volatility can hamper your business…
One driver of the growing need for cross device analysis is webrooming and showrooming, both retail-related activities stemming from holiday shopper activity during past few seasons. Webrooming is the retail customer behavior of researching products and services while in a store. It differs from showrooming, an in-store behavior in which customers compare prices and research features, leading to a purchase online. Both trends signal the need to understand foot traffic that is likely to become web traffic, including traffic from customers researching products in the privacy of a home. The fact is that it is critical to add an analytics solutions to accurately capture that traffic. And adding a User ID in a Google Analytics script captures the best cross device behavior to enhance a marketing strategy. Benefits of a Google Analytics’ User ID The Google Analytics’ User ID is a short URL text extension designed to identify users who arrive…
The term Search Engine Optimization is the most outstanding approach in digital world for any kind of business. Intelligent businessmen consider it a better strategy for trade and can improve your online visibility and sales. Because of enormous increase in internet Users, billions of searches are carried out each day. The businesses who appear in top of search engine results are in a superior position. Undoubtedly, this approach could be considered as one of the most capable , reasonable and successful customer acquisition tool now a day. By following this process any businessmen can boost up his brand awareness at very economical rates and also develops position of your website in search engines. Due to this reason, process is also known as Search Engine Positioning. ESP Interactive Solutions offers Free SEO Services which actually assists you to get long term results as a well optimized website by our qualified and…