If it is said that it all begins with Keyword research, it is not an exaggeration. Whether you plan on running an AdWords campaign or want to dive into full-fledged organic optimization, the right keyword research can make you or break you. Keyword research has a huge impact on not just what you are trying to rank for, but it also determines what you are going to get from that ranking. Are you going to get any traffic? Are you going to get lots of traffic, but no lead? Or are you going to get ripe, ready to convert customers? Not so surprisingly, the internet is full of guides on how to do keyword research, and most of them are good. But, the focus of most of these guides is ‘keywords’ rather than ‘keyword research’. So, here I want to explain how it made all the difference in traffic when…
“Customers are won or lost in one second.” Have you ever heard ‘every second matter’? Now, it is time to hear the SEO version of this maxim which is, ‘even every millisecond matters.’ Unbelievable? Let’s hear it. Amazon reported that every 100-millisecond in their page loading time cost 1% sales. The Walmart also reported the similar results with conversions increasing by 2% with every 1-second improvement in page loading time. Shopzilla decreased its page loading time from 6 seconds to 1.2 seconds and their revenue increased by 12% and page views by 25%. Yahoo improved its revenue by 9% with 400-millisecond improvement in page speed. Let’s take a different turn on these stats. According to a report published by Aberdeen group, a 1% delay in the website loading time costs 11% fewer visits 16% decrease in customer satisfaction and, 7% decline in conversion Why Website Loading Time Matters? If you…
With all the technobabble and acronyms surrounding optimization, it is common for small business owners that are new to online marketing to feel confused. Small business owners may have to search for words that come out of the mouth of their Search Engine Optimization (SEO) experts or are written in the report provided by SEO agency. If you have been scammed by a fake SEO agency, you would also know how they manipulate these words for their benefit and your loss. So, if you are done living in the dark about your site’s optimization, we as the SEO experts in San Francisco Bay Area not only help you get there but also help you understand SEO well. With ESP Interactive Solutions’ tradition to simplify things for small business owners in Bay Area combined with a decade-long SEO experience, we have compiled a list of the eleven important jargon terms with…
What does it take to create a website? The short answer is: longer than you would expect, but don’t rush it. Developing a website takes careful thought, planning and hours of work coordinating the design, content and marketing strategy. In order for your new website to successfully reach its audience, it needs to be pre-optimized and continue to be optimized right after it goes live. A website published with a solid SEO foundation has a greater marketing advantage over the others built without it. If you want your website to see the light of Google’s top SERP (search engine result pages) when it opens its eyes in the world of algorithms, analytics, and updates, equip it with the SEO essentials before it’s launched. Here is the SEO checklist to ensure your website is pre-optimized when launched: Install Google Analytics (GA) There is no better way to track and monitor the…
The Search Engine Optimization AKA SEO has been around for a long time in the world of internet and digital marketing. If you are a blogger, a vblogger, an internet marketer, or simply own a website for your business, you would have heard the word and its magic by now. However, with little clarity and a lot of myths around the subject, you may still be wondering about what exactly is SEO and does it work? If you are the tech savvy person, you may be more interested in knowing about how it can be done rather than just what and why. To answer the first part of the question, I would reiterate to the most frequently used definition of the term that SEO is a digital marketing strategy to rank the website higher in Search Engine Result Pages (SERPs) and draw more traffic. To get an answer to your…
Apart from its popularity for Hollywood and film industry, Los Angeles is also becoming famous for its thriving digital marketing services. The city is the hub of the top-rated SEO agencies in the country and is also home to many SEO professionals. Sometimes, the abundance becomes hard to manage. So, for a large number of small businesses in Los Angeles, it becomes difficult to find the real, authentic, and yielding SEO company. To facilitate the people looking for the best SEO services in Los Angeles, here is a list of the top 10 SEO companies in Los Angeles based on the customer experience, quality of services, and delivering on their words. Noxster Noxster is at the top spot in the Local SEO companies in Los Angeles. Located in Culver City, the company is owned by women entrepreneurs and an in-house technical team that server Noxster diverse clientele. The company provides…
Launching in 2014, Google’s my business page is the company’s take on facilitating the local businesses to claim an easy and free listing on Google. Instead of maintaining different accounts on Google Places and G+, Google combined all these features in one Google My Business dashboard and linked it to the search results. Whenever someone searches for a ‘local’ product of services i.e. search query with the city name, Google displays 3-stack my places results with a display map. For example, if someone searches ‘Los Angeles SEO Company’, the Google’s first page results will appear something like this, The first three results in the search are from Google places, displaying company’s name with the keyword, customer rating, business type, physical address, and opening time, along with the website and directions icon. So, a customer who is looking for ‘Los Angeles SEO Company’ has an overview of the companies providing SEO…
The past 16 years have brought achievements, 5-stars, and acclaims to ESP Interactive Solution’s badge as a digital marketing leader in the Bay Area. As soon as Search Engine Optimization (SEO) emerged on the digital radar as a productive marketing platform, ESP was quick to realize its importance for small businesses and began to help them create success. ESP has been quickly adopting the latest ethical and white SEO techniques that can optimize small businesses’ web interface, user experiences, lead generation, and conversions. Here is how our SEO services are unconventionally equipping small businesses in the Bay Area to reach new heights. SEO as an investment SEO is viewed as an investment with a significant return. It is a long term strategy to meeting a company’s growth and strategic goals for expansion rather than a quick fix to address declining website visitors. Engaging customers The World Wide Web (WWW) has…
This year’s inbound and digital marketing trends show California as the hub of the SEO and Content Marketing activities among rising job demand and salaries. Another good news for SEM’s and SEO Experts in California is that the NAPA Summit, one of the biggest digital marketing conference is coming to Napa Valley on 30th and 31st March. Listed in Forbes’s Marketing Conferences to Check Out in 2017, Napa Summit is a two-day event packed with professional insights, educational information, and intimate networking with industry’s top leaders, focusing on fast-tracking your search engine skills. It is aimed at equipping you with skills, techniques, and tools to become a successful digital marker in the years to come. Avoiding the usual huff and puff, the event offers opportunities for direct networking with the speakers and SEO experts from different industries, allowing you to seek face to face advice from the best of the…
Two days into Google’s unconfirmed ranking update, the Black Hat SEO community is filled with nervousness and uncertainty as it appears to be link related. Google has not confirmed or denied the news about the update. In the past month, there was also a ranking update which not only shook SERPs results but also shook SEO community, however, Google did not confirm the February update as well. It appears that update is becoming a monthly thing at Google. The webmaster and SEO community are constantly talking about the fluctuations as they check their results and ranking. The volatility in automated tracking tools shows that the update is real and happening. Amidst the speculations, the problem appears to be with link quality aspects. The most activity can be seen in the Black Hat SEO community which has wakened up from its slumber after the update; the whining is suggestive of a…