Bay Area Internet Marketing

Posted on May 22, 2017 by admin

Top 5 Social Media Marketing Tips That Work

Social media is a buzz word in the Digital Marketing spheres, and it is almost inseparable to customer engagement. With social media’s diversified power to generate the return, facilitate optimization and ranking, and drive customer loyalty and brand recognition, it is almost every business’s dream to have more customer engagement on their social media platforms.

People and businesses get on the social media in the hopes of connecting with customers and expecting returns, but many times, it turns out to be money eating, rather than money generating.

The reason is that there is no one-size-fits-all strategy for effective social media marketing and building customer engagement. For many businesses, it is a bumpy road full of pitfalls and unexpected turns.

Why? Because of the diversity!

There are as many diverse techniques of social media marketing as the demographic diversity of itself diverse and varied social media outlets. So, it takes serious trial and error to find what works and what does not.

At ESP Interactive Solutions, Social Media Marketing experts Bay Area, we have experimented with numerous social media outlets, marketing objectives, and demographic diversity to come up with these top 5 social media marketing tips that work.

• Build Audience First and Content Second

Social media is all about content, but if you are new to social media follow the audience first rule. Dig into the audience that is following competitors or have same interests as your business. Work on building the audience by connecting with them, and it can happen when you connect and follow the ones that are already an authority.

For example, if you are an SEO expert Los Angeles, begin your social media journey by finding the SEO gurus on Twitter and follow them. Re-share and retweet their content to associate yourself with them, and hopefully, they will follow you back and bring their audience community with them.

• Follow Business Objectives in Campaign Building

For a beginner, social media may be a wonderland with a lot of ambiguity. However, one thing that should not be ambiguous is the business objectives.

Clearly, define your business objectives when crafting the social media campaigns. Whether you want to increase conversion, draw more traffic, or aim for brand recognition, your campaign should perfectly match the business goals and campaign objectives.

• A Coherent Visual Experience

A report from the Buffer indicates that adding a picture to the tweet increases the retweet ratio by 150%. It does not come as a surprise considering the audio-visual attraction of the social media.

However, an uneven and patchy visual experience can also become the leak in the conversion funnel. What customers expect to find on the social media is an extension of the brand’s image, but many times they meet an inconsistent look which results in conversions to drop before they happen.

To ensure a coherent visual experience, make sure that your social media presence perfectly matches your website both regarding its color scheme but also the message, creating a consistent brand image.

• Use Twitter as Content Lab

With twitter’s growing number of monthly active users and forum’s distinct position in information sharing, Twitter acts as the content lab. Before launching a campaign or writing content, you can use Twitter to test out the idea through the tweet and can also analyze how the content on the same topic has been received in the past.

The Twitter analytics is a great way to check the engagement rate of the tweets and can help you to distinguish between well-received and not-so-well-received ideas before launching a full-fledged content on the topic that does not intrigue interest.

• Be Consistent in Posting Content

Consistency is the key to building a loyal audience on social media. People do not associate well with the brands that show up in the newsfeed and then vanish for days or months. You can create a content schedule to make sure that you are fueling right content to your audience at the right time.

You can schedule repeat posts, share relevant and fresh content, and create genuine content for your audience. A mix and match of these content strategies will make sure that you do not have a dry spell.