Posted on December 31, 2014 by Robin James
Digital Marketing Techniques to focus in 2015
As 2014 is ending, digital marketing persons have to think about 2015 as a vacant picture for their digital market tactics. Here are some guideline and important/top aspects to go with in 2015.
- Mobile will be the standard, not the exclusion. In other words, mobile optimized sites will be the standard. Focus should be on simple look & Feel with more user friendly features. Mobile Video Ads should be just according to user experience, considering the factors length, font and image sizes for ads along with the impact on user when these ads appears.
- Latest Technologies From Around the Globe. Wearable technology, specifically smartwatches will be hot in 2015. For example the tech giant Apple is intended to release a smartwatch in 2015, while others brands are launching more reliable, durable and advance gadgets. Therefore, smartwatch will be a way to reach plugged-in audience.
- Technology will meet customers based on what they want, before they wish for it. Marketers can market better to consumers by predicting what they watched or read with improved recommendations. The chances are high in marketer’s wisdom how to stain trends earlier than they occur so they can provide solution to consumer before they’re on the go. The big data rebellion can only help to accomplish this goal.
- Connected road vehicles can mean more specified and targeted advertising. Android and Apple both are having in-car operating systems which are estimated to become visible in certain manufacturer’s new cars for 2015. Location build and model, even distance could be analyzed by marketers to find out the right audience.
- Print media will be a re-appear. In a predominately digital era, marketers need to find ways to stand prominent amongst others. Print media has been verified as a valuable loom to objective readers, as engagement rate is often high.
- Mobile Payment Methods will become more common: As more and more consumers are trending toward mobile ecommerce/payments, stores will have to become accustomed to these preferences. At that end, look forward to see NFC payments become more commonly accessible in retailers. Several social platforms are equipped and moving along with Social Payment Procedures now.
- Brands will progressively rely more on publishing. To be effective, marketers need to focus on customer experience. Blog posts will become more planned and humanized.
- Paid Digital marketing will impel Social Media digital marketing strategy. Social media marketers will set a new focus on (TAO) testing, analytics and optimization.
Summary:
As a conclusion, we analyzed that “Content Is King”. That said; to carry out a Digital marketing Strategy survey, we first needs to have quality content which matters a lot.