With mobile users dominating the search engines year by year, it is no surprise that Google has put mobile searches a priority. Google is already experimenting with its mobile-first indexing from the last year and even though it is still unknown, but it is expected that mobile first index will be up and roll by the end of this year. As the Mobile first indexing holds the future of the search engine, controlling ranking on both mobile and desktop website, there is the need for brands to adopt the mobile-focused approach to respond to quickly growing the mobile audience. While, we have discussed the content and its implications in mobile first indexing, it is imperative to cater the technicalities and make the website consistent with mobile search. Here is a complete guide to help you understand what is technical SEO and how to do it, highlighting the mobile configuration and…
“Customers are won or lost in one second.” Have you ever heard ‘every second matter’? Now, it is time to hear the SEO version of this maxim which is, ‘even every millisecond matters.’ Unbelievable? Let’s hear it. Amazon reported that every 100-millisecond in their page loading time cost 1% sales. The Walmart also reported the similar results with conversions increasing by 2% with every 1-second improvement in page loading time. Shopzilla decreased its page loading time from 6 seconds to 1.2 seconds and their revenue increased by 12% and page views by 25%. Yahoo improved its revenue by 9% with 400-millisecond improvement in page speed. Let’s take a different turn on these stats. According to a report published by Aberdeen group, a 1% delay in the website loading time costs 11% fewer visits 16% decrease in customer satisfaction and, 7% decline in conversion Why Website Loading Time Matters? If you…
Purpose to develop mobile version website is that it can be easily opened in a mobile browser. This is a smaller version of a desktop website that is less graphical, contain smaller pictures, lesser content and some other things to look it good in smaller mobile screens. According to research, mobile version websites will become more important in coming years. Recent researches are showing that in coming years there would be more mobiles on earth than the human beings, another interesting and thought provoking research claims that in 2014 there would be more internet surfing through mobiles than through desktop computers. So, what do these researches show? These simply show that, if you are stick to the desktop version of website and do not invest in a mobile version of website then actually you are going to lose that more than 50% of visitors who surf internet through mobiles instead…
Mobiles are wide spread now-a-days. In past they were only used for the purpose of doing a call or a text message but now the perspective is changed. Mobile has become something more due to its transformation into a Smartphone. It is a gadget to contact others, to be social and also to surf the web. Technology has a direct impact on today’s business so without adopting new technology business cannot be progressive and competitors can take benefits by adopting new strategies with the help of technology. Now the fast life style want a more quick and instant web surfing. Mobile is an always available gadget, web surfing can be done on it but in the past the experience was so bad as the viewer has to zoom the website to read small sized text, scroll up, down, right, left to navigate the whole website to find the desired content….