Social media is a buzz word in the Digital Marketing spheres, and it is almost inseparable to customer engagement. With social media’s diversified power to generate the return, facilitate optimization and ranking, and drive customer loyalty and brand recognition, it is almost every business’s dream to have more customer engagement on their social media platforms. People and businesses get on the social media in the hopes of connecting with customers and expecting returns, but many times, it turns out to be money eating, rather than money generating. The reason is that there is no one-size-fits-all strategy for effective social media marketing and building customer engagement. For many businesses, it is a bumpy road full of pitfalls and unexpected turns. Why? Because of the diversity! There are as many diverse techniques of social media marketing as the demographic diversity of itself diverse and varied social media outlets. So, it takes serious…
What does it take to create a website? The short answer is: longer than you would expect, but don’t rush it. Developing a website takes careful thought, planning and hours of work coordinating the design, content and marketing strategy. In order for your new website to successfully reach its audience, it needs to be pre-optimized and continue to be optimized right after it goes live. A website published with a solid SEO foundation has a greater marketing advantage over the others built without it. If you want your website to see the light of Google’s top SERP (search engine result pages) when it opens its eyes in the world of algorithms, analytics, and updates, equip it with the SEO essentials before it’s launched. Here is the SEO checklist to ensure your website is pre-optimized when launched: Install Google Analytics (GA) There is no better way to track and monitor the…
The Search Engine Optimization AKA SEO has been around for a long time in the world of internet and digital marketing. If you are a blogger, a vblogger, an internet marketer, or simply own a website for your business, you would have heard the word and its magic by now. However, with little clarity and a lot of myths around the subject, you may still be wondering about what exactly is SEO and does it work? If you are the tech savvy person, you may be more interested in knowing about how it can be done rather than just what and why. To answer the first part of the question, I would reiterate to the most frequently used definition of the term that SEO is a digital marketing strategy to rank the website higher in Search Engine Result Pages (SERPs) and draw more traffic. To get an answer to your…
The past 16 years have brought achievements, 5-stars, and acclaims to ESP Interactive Solution’s badge as a digital marketing leader in the Bay Area. As soon as Search Engine Optimization (SEO) emerged on the digital radar as a productive marketing platform, ESP was quick to realize its importance for small businesses and began to help them create success. ESP has been quickly adopting the latest ethical and white SEO techniques that can optimize small businesses’ web interface, user experiences, lead generation, and conversions. Here is how our SEO services are unconventionally equipping small businesses in the Bay Area to reach new heights. SEO as an investment SEO is viewed as an investment with a significant return. It is a long term strategy to meeting a company’s growth and strategic goals for expansion rather than a quick fix to address declining website visitors. Engaging customers The World Wide Web (WWW) has…
This year’s inbound and digital marketing trends show California as the hub of the SEO and Content Marketing activities among rising job demand and salaries. Another good news for SEM’s and SEO Experts in California is that the NAPA Summit, one of the biggest digital marketing conference is coming to Napa Valley on 30th and 31st March. Listed in Forbes’s Marketing Conferences to Check Out in 2017, Napa Summit is a two-day event packed with professional insights, educational information, and intimate networking with industry’s top leaders, focusing on fast-tracking your search engine skills. It is aimed at equipping you with skills, techniques, and tools to become a successful digital marker in the years to come. Avoiding the usual huff and puff, the event offers opportunities for direct networking with the speakers and SEO experts from different industries, allowing you to seek face to face advice from the best of the…
Conductor, a San Francisco SEO company and digital marketing solution provider has published its ‘inbound Marketing Jobs and Salary Guide’ providing insights into the industry trends for 2017. In the ever-changing digital marketing industry, things are pretty different from how these were last year. The number of SEO jobs has surged back after seeing a decline last year. After seeing a flattering 22% increase from 2012, the total number of SEO jobs in 2017 are 4,473. The research shows an all-time high demand for SEO jobs and indicates rising salaries for both SEO specialists and Content Marketers. SEO experts earn a 23% more than what they did in 2012. The good news for SEO experts San Francisco is that the city becomes the highest paying city for SEO and Content Marketers with $45K-$73K and $49K-486K respectively. San Francisco is also the highest paying city for all the inbound marketing jobs…
In my career as the online marketer, I have been asked at various instances “Are SEO and Content Marketing two exclusive competing forces in the world of digital marketing?”, “Can the success of one tool means the death of the other?” Or whenever there is a question about the future of SEO, it always appears as if the SEO is going to die making way for the emergence of Content Marketing as the sole winner of online marketing race. In your career as the SEO expert and Content Marketer, you may have come across a situation where you were required to defend your position as one against other. But, is it the case? I believe no! When things as distinct as SEO and Pay Per Click can go hand in hand, boosting your website and its ranking, how can things as mutually dependent as SEO and Content Marketing be…