Posted on February 10, 2015 by admin
How Does Your Website Design Fare Against This User Experience Checklist?
In today’s razor-sharp competitive digital marketplace, every online entrepreneur’s marketing strategy revolves around providing a great user experience to his/her visitors. Now, you may know what the ingredients to that strategy are; however, the million dollar question is, how do you incorporate those ingredients into your website design.
You can go about it in two ways; either redo the web design completely or just freshen up the design here and there. Let us examine the top factors that can contribute to a great user experience.
Content, Content, Content:
A bit too excessive? But I cannot emphasize any less on the importance of content. A lot of times, your website’s content is the last thing you can think of while chalking out a strategy for designing your website. Here is what Edward Mosby, the chief marketing officer at ESP Interactive Solutions, the premier web design company in Bay Area, had to say on the topic, “In a majority of cases, the design represents just one of many aspects of website design and that too has only to do with how that content is being presented. That, of course, is flawed thinking: without the absence of relevant, quality content, all you have is a bare minimum platform and limited hopes of enhancing the user experience. Nobody cares how eye-catching your website’s design is if there isn’t such content that can give them a reason to stay on your website.”
Responsive Is The Name Of The Game Now:
The fact that mobile is going to be the search platform of choice in the coming years is not hidden from anyone. There has been a huge increase in the mobile traffic and it is only a matter of time when mobile renders the traditional desktop traffic obsolete. Considering these statistics, we really do not need to emphasize the importance of optimizing your website for mobile traffic.
Maintain Equilibrium Between Aesthetics And Functionality:
The online world is all about visual, I will grant you that. However, if you get too caught up in the mere appearance of your website, or its functionality on the other hand, that can again hurt the user experience you so desperately want to provide to your audience. Let us assume that your website is quite good in terms of functionality, but lacks the engagement factor; or, it has a great design and layout but falls short in terms of functionality. In both cases, you would probably fail in evoking a brand identity and in engaging your audiences. It is a lot like walking on a tight rope and you have to create a balance between art and practicality.
Make Integration Your Focal Point
“The social experience is the best part you can add to the user experience of your visitors. Today’s audience demands the chance to interact with your website using popular social networking platforms. Your visitors wish to have a dialogue with you as well as with other fellow visitors by writing product/service reviews and taking part in online polls and other such activities, says Shawn Austin, Search Marketing specialist at ESP interactive Solutions, one of the top providers of SEO services in San Francisco.” If your website design fails to provide all of these engagement factors and cannot facilitate social integration, the user experience will remain a distant dream.
ESP Interactive Solutions is the top Bay Area website design company with experience of more than a decade in creating sublime website designs and developing highly functional websites. If you are looking for redesigning your website, or to create a new one, ESP can come up with a website design that will exceed your expectations in terms of design and user experience.
To get a free website design demo, please click here.