Posted on March 14, 2017 by admin
Webinar on Optimizing for Mobile Search: A checklist to improve local SEO
Greg Sterling will host the webinar on March 23, 2017, at 1:00 p.m. ET, click here to enroll.
The webinar is sponsored by Brandify, the industry leader in providing local marketing solutions.
Mobile devices have become ubiquitous and take up 60% of the total internet searches. Greg Sterling, the Vice President of Strategy and Insights, Local Search Association will educate us about how to make our local sites and landing pages compatible with mobile devices to show up on top SERPs and attract mobile traffic.
With an overwhelming number of mobile devices, the mobile devices have become an integral part of the online experience from search results to social media to customer reviews; and GPS-enabled smartphones have emphasized the need for local SEO. The dynamic features of the local listings make it difficult to maintain and update them regularly. But, when you are missing important information on the local listing, you are losing a potential customer who finds another company with updated local information.
The Mobile searches focused key learning outcomes of the webinar are as follows;
- Syndication strategies to improve voice search share.
- Why it’s important to integrate user-generated content with local listings.
- How to customize store locators and landing pages for mobile users.
- Where paid search fits into a mobile/local strategy.
Greg Sterling’s serves as the Vice President of Strategy and Insights at Local Search Association along with working as a contributing editor at Search Engine Land where his works reflect an integration of his solid online and offline experience. His personal blog ‘Screenwerk’ traces the connection between digital media and real-world consumer behavior.
With insights into the mobile consumers through individual case studies, Greg Sterling will help search and content marketers to optimize location based search strategy for mobile traffic. The webinar will offer a checklist of the ingredients of an effective local approach and will advise on how to improve SEO strategy for local pages.
Register today for an early spot on the webinar