Posted on September 21, 2016 by admin
What is UX Design and Why It is So Important for Your Business Website
User experience is dubbed as UX. UX is about overall experience of anything in the world. From business perspective, user experience is about perception created after using any product or service. While our visit in a hypermarket, we do notice cleanliness at first. Later we go to different shelves and picked up the items we needed to buy. If all the items are categorized and are very easy to pick, it creates a good user experience. After that, we took our trolley towards billing counter. Another perception will be created at the cash counter while the representative will be billing and packing the items we purchased. This will be a user experience while purchasing from a hypermarket. This can be good and bad.
Same is the case with any website a user visit. Website should have all the necessary information at the right place over the website. While designing a website, designer must keep user in mind. It is the user who needs to use the interface of the website. Following are the steps should keep in mind while designing a website:
Speak it all: While a user landed on a web page, the design should speak it all to user. It should create a WOW effect to the user at first glance.
Easy Navigation: There should be a simplest navigation style and it should contain all the important pages you want users to interact with. While visiting so many pages, user should know where exactly he is and where exactly he needs to move.
Typography: Contextual content is most important element of any website. Text should be in simple and elegant style. Font style, size, color, spacing, line length, spacing and paragraphs should be in appropriate way. Combination of all in a good way can make website prettier to the user.
Usability & Call to Action: Website should be informative and it should have call to action buttons on prominent areas of the web page. It helps user in contacting the web/business manager. Ultimately it converts a potential user into lead.
Responsive Structure: Research shows that more users are now surfing websites using their mobile phones and tables. Having a responsive website will let the mobile users interact easily with the website.
Combination of the entire above mentioned can produce a great website design that can appeal well.
There are so many web design companies working in Bay Area, United States, serving locally and internationally. Many of them are now shifted to customer centric to company centric. This is a great initiative to produce quality web designs for their clients. Customer centric let the company know the exact need of the customer. As a Bay Area Web Design Company, now it is the compulsion to produce a high class designs else competitor can take place of yours. There are a lot of companies working in United States especially in San Francisco offering Bay Area Web Design services. So, producing quality can keep any company in.
Let’s talk about the above screenshot… You can see how balanced the above design is. It has all the important elements to give user a great way to interact with the website. It has clean and clear main navigation covered all the services this website is offering. Along-with it, you can see call to action buttons on left top and their company logo on right top. They are giving all the options to the user to interact with them and they are doing branding as well by displaying company logo over there.
Also, a brief contextual content can be found in above screenshot. Content is briefing the services they are offering. They are even highlighting their services separately via mentioning “Website Design”, “Website Re-design” and “Website Maintenance”.
On the footer, four more call to action buttons are fixed even if user scrolls down the website. This is another good way to keep your call to action buttons alive for the user.
UX web designs help users interacting more and more with any website. Interacting more means more chances to convert them into potential lead.