Posted on March 10, 2017 by admin
Unconfirmed Google Update ‘Fred’ Hits SERPS
Two days into Google’s unconfirmed ranking update, the Black Hat SEO community is filled with nervousness and uncertainty as it appears to be link related. Google has not confirmed or denied the news about the update.
In the past month, there was also a ranking update which not only shook SERPs results but also shook SEO community, however, Google did not confirm the February update as well. It appears that update is becoming a monthly thing at Google.
The webmaster and SEO community are constantly talking about the fluctuations as they check their results and ranking. The volatility in automated tracking tools shows that the update is real and happening.
Amidst the speculations, the problem appears to be with link quality aspects.
The most activity can be seen in the Black Hat SEO community which has wakened up from its slumber after the update; the whining is suggestive of a link focused update. But, it is too early to confirm it.
John Mueller from the Google has been vocal about changes in the Google but has not confirmed the recent update officially. Since Gary Illyes tweeted yesterday that all of the updates should be called ‘Fred’ from now on, the name is quickly adopted by SEO community.
While there is a lot of whining and rejoicing about the update, we are looking forward to hearing from Google and will keep you posted. Let’s see if Google decides to break the silence or follows the shush tradition.