User experience is dubbed as UX. UX is about overall experience of anything in the world. From business perspective, user experience is about perception created after using any product or service. While our visit in a hypermarket, we do notice cleanliness at first. Later we go to different shelves and picked up the items we needed to buy. If all the items are categorized and are very easy to pick, it creates a good user experience. After that, we took our trolley towards billing counter. Another perception will be created at the cash counter while the representative will be billing and packing the items we purchased. This will be a user experience while purchasing from a hypermarket. This can be good and bad. Same is the case with any website a user visit. Website should have all the necessary information at the right place over the website. While designing a…
Getting on the Google listings is a great way to promote your business and get enormous traffic on your website. Google has made a policy and return results from the nearest locality for searches. It is super cool that Google helping in marketing the businesses locally. It really helps those who are doing Local SEO. A research stated that almost all the United States bases SEO companies specifically Bay Area SEO Companies are working submitting every client’s business on Google at very initial stage while starting SEO for them. The SEO Agencies and web owner not using this Google business listing service as of yet, must utilize this to catch masses of customers on the website. Google business listing that is also known as Google Maps help mobile users most. The other day, Search Engine Land has announced that Google says more searches now on mobile than on desktop. It…
High local rankings have a great impact on any local business in generating leads locally. Thus, Local SEO is a lot different and has specific strategies to be implemented. If you are a local business owner or running any local search engine optimization campaign, there are a lot of things need to be taken care very well. Very first thing to do is to get your business listed on Google Business Listings. It is also called Google My Business and Google Maps. While listing your business on Google, you need to take care of the followings: Need to choose correct or most relevant category for your business Need to add a long and unique description of your business Need to upload as many photos as possible Need to add your local phone number already available on your website Need to add your business address with the same consistency it has…
Creation of local business listings is important for any local search marketing campaign. It helps improving your business presence locally. Local business listing is about to provide the information of your business serving locally. It includes, Business Name, Business Address, and Business Phone Number. It called NAP (Name, Address & Phone Number) as well. Not only NAP, but it includes more necessary information as well like the business website address, email address, hours of working, map, overview of the products or services you are offering. Also, it includes more information any business owner or marketer wants to share with the audience. Business listings create a visibility for your business on the internet. The more you have listings, more will be the chances of ranking well in the local searches. To make your local business listings effective, follow the guidelines available on Moz Local Listing Page.
Two of the most important components of Search Marketing are undoubtedly SEO and Paid Search. However, they are often considered – quite erroneously I might add – to be mutually exclusive and to be not able to co-exist. Advertisers can often be misled into thinking that paid search is no longer necessary if they have achieved first page visibility through Search Engine Optimization campaigns. In this post, we shall debunk this myth and discuss how entrepreneurs can experience greater success by running PPC and SEO in conjunction. Search Page Visibility Is Not Guaranteed “SERP positions are not everlasting, as many webmaster have found out the hard way. There is no guarantee that you would be on the first page forever. Your place of that page might be lost due to competitor activity, algorithm update by search engines, or any number of factors. Of course this volatility can hamper your business…
In today’s razor-sharp competitive digital marketplace, every online entrepreneur’s marketing strategy revolves around providing a great user experience to his/her visitors. Now, you may know what the ingredients to that strategy are; however, the million dollar question is, how do you incorporate those ingredients into your website design. You can go about it in two ways; either redo the web design completely or just freshen up the design here and there. Let us examine the top factors that can contribute to a great user experience. Content, Content, Content: A bit too excessive? But I cannot emphasize any less on the importance of content. A lot of times, your website’s content is the last thing you can think of while chalking out a strategy for designing your website. Here is what Edward Mosby, the chief marketing officer at ESP Interactive Solutions, the premier web design company in Bay Area, had to…
I must confess; I like to delegate tasks as much as the next person, and who doesn’t. However, there are certain things you simply CANNOT entrust to others and bidding for keywords in my AdWords campaigns ranks quite high on my list of such things. While it is true that automatic bidding features can make PPC management easy for advertisers who are simply unable to find time to review performance of individual keywords and adjust bids accordingly, there is a certain downside that can have quite a negative impact on your budget and campaign performance. Automated Features Aren’t Intuitive Enough: Let’s face it, the best person to understand your business model and marketing priorities is – no marks for guessing here – YOU. While automatic bidding features in AdWords can make use of historic data to made decisions intelligently, it is too much to expect from the software to know…
As 2014 is ending, digital marketing persons have to think about 2015 as a vacant picture for their digital market tactics. Here are some guideline and important/top aspects to go with in 2015. Mobile will be the standard, not the exclusion. In other words, mobile optimized sites will be the standard. Focus should be on simple look & Feel with more user friendly features. Mobile Video Ads should be just according to user experience, considering the factors length, font and image sizes for ads along with the impact on user when these ads appears. Latest Technologies From Around the Globe. Wearable technology, specifically smartwatches will be hot in 2015. For example the tech giant Apple is intended to release a smartwatch in 2015, while others brands are launching more reliable, durable and advance gadgets. Therefore, smartwatch will be a way to reach plugged-in audience. Technology will meet customers based on what…
One driver of the growing need for cross device analysis is webrooming and showrooming, both retail-related activities stemming from holiday shopper activity during past few seasons. Webrooming is the retail customer behavior of researching products and services while in a store. It differs from showrooming, an in-store behavior in which customers compare prices and research features, leading to a purchase online. Both trends signal the need to understand foot traffic that is likely to become web traffic, including traffic from customers researching products in the privacy of a home. The fact is that it is critical to add an analytics solutions to accurately capture that traffic. And adding a User ID in a Google Analytics script captures the best cross device behavior to enhance a marketing strategy. Benefits of a Google Analytics’ User ID The Google Analytics’ User ID is a short URL text extension designed to identify users who arrive…
Smartphones and handheld devices like Tablets and iPads are changing the InfoTech world drastically. The challenging task in this age is to maintain the quality of the IT product. The compatibility with all the new upcoming tools and techniques is very important now. The web designers are the major affecters of this revolution. The most important issue is to make the web design compatible in all the computers and browsers. At first, the website design companies face these problems when all new technologies normally start and create new issues. The Web Design Company has to build a team of experience and authority on different techniques. Two of the major techniques are adaptive web design and responsive web design. Adaptive Versus Responsive Web Design Responsive Web Design The responsive websites open in small, medium and large screens or we can say on different resolutions in the same style. The smart phones have…
