The Search Engine Optimization AKA SEO has been around for a long time in the world of internet and digital marketing. If you are a blogger, a vblogger, an internet marketer, or simply own a website for your business, you would have heard the word and its magic by now. However, with little clarity and a lot of myths around the subject, you may still be wondering about what exactly is SEO and does it work? If you are the tech savvy person, you may be more interested in knowing about how it can be done rather than just what and why. To answer the first part of the question, I would reiterate to the most frequently used definition of the term that SEO is a digital marketing strategy to rank the website higher in Search Engine Result Pages (SERPs) and draw more traffic. To get an answer to your…
Apart from its popularity for Hollywood and film industry, Los Angeles is also becoming famous for its thriving digital marketing services. The city is the hub of the top-rated SEO agencies in the country and is also home to many SEO professionals. Sometimes, the abundance becomes hard to manage. So, for a large number of small businesses in Los Angeles, it becomes difficult to find the real, authentic, and yielding SEO company. To facilitate the people looking for the best SEO services in Los Angeles, here is a list of the top 10 SEO companies in Los Angeles based on the customer experience, quality of services, and delivering on their words. Noxster Noxster is at the top spot in the Local SEO companies in Los Angeles. Located in Culver City, the company is owned by women entrepreneurs and an in-house technical team that server Noxster diverse clientele. The company provides…
Launching in 2014, Google’s my business page is the company’s take on facilitating the local businesses to claim an easy and free listing on Google. Instead of maintaining different accounts on Google Places and G+, Google combined all these features in one Google My Business dashboard and linked it to the search results. Whenever someone searches for a ‘local’ product of services i.e. search query with the city name, Google displays 3-stack my places results with a display map. For example, if someone searches ‘Los Angeles SEO Company’, the Google’s first page results will appear something like this, The first three results in the search are from Google places, displaying company’s name with the keyword, customer rating, business type, physical address, and opening time, along with the website and directions icon. So, a customer who is looking for ‘Los Angeles SEO Company’ has an overview of the companies providing SEO…
The past 16 years have brought achievements, 5-stars, and acclaims to ESP Interactive Solution’s badge as a digital marketing leader in the Bay Area. As soon as Search Engine Optimization (SEO) emerged on the digital radar as a productive marketing platform, ESP was quick to realize its importance for small businesses and began to help them create success. ESP has been quickly adopting the latest ethical and white SEO techniques that can optimize small businesses’ web interface, user experiences, lead generation, and conversions. Here is how our SEO services are unconventionally equipping small businesses in the Bay Area to reach new heights. SEO as an investment SEO is viewed as an investment with a significant return. It is a long term strategy to meeting a company’s growth and strategic goals for expansion rather than a quick fix to address declining website visitors. Engaging customers The World Wide Web (WWW) has…
This year’s inbound and digital marketing trends show California as the hub of the SEO and Content Marketing activities among rising job demand and salaries. Another good news for SEM’s and SEO Experts in California is that the NAPA Summit, one of the biggest digital marketing conference is coming to Napa Valley on 30th and 31st March. Listed in Forbes’s Marketing Conferences to Check Out in 2017, Napa Summit is a two-day event packed with professional insights, educational information, and intimate networking with industry’s top leaders, focusing on fast-tracking your search engine skills. It is aimed at equipping you with skills, techniques, and tools to become a successful digital marker in the years to come. Avoiding the usual huff and puff, the event offers opportunities for direct networking with the speakers and SEO experts from different industries, allowing you to seek face to face advice from the best of the…
Conductor, a San Francisco SEO company and digital marketing solution provider has published its ‘inbound Marketing Jobs and Salary Guide’ providing insights into the industry trends for 2017. In the ever-changing digital marketing industry, things are pretty different from how these were last year. The number of SEO jobs has surged back after seeing a decline last year. After seeing a flattering 22% increase from 2012, the total number of SEO jobs in 2017 are 4,473. The research shows an all-time high demand for SEO jobs and indicates rising salaries for both SEO specialists and Content Marketers. SEO experts earn a 23% more than what they did in 2012. The good news for SEO experts San Francisco is that the city becomes the highest paying city for SEO and Content Marketers with $45K-$73K and $49K-486K respectively. San Francisco is also the highest paying city for all the inbound marketing jobs…
Attracting the genuine Twitter followers organically entails consistent efforts and an eye on the Twitter analytics. A growing Twitter base among the fierce competition and dynamic demographical interests is not a piece of cake; It requires the right content published in front of the right people. Twitter has approximately 319 million monthly active users, and the total number of Twitter subscribers is expected to reach 370 million by 2020. The multiplying Twitter users can mean a multiplying followership, but only if you are doing it right. When I talk about doing it right, it may not happen in one go. But, I believe you will be able to cook the right recipe by mixing and matching the following 10 tips. #1- Tweet the Content, Not the Keywords: Do not be carried away by your Search experience on Twitter. The Twitter audience is different from the Google audience and what works…
Greg Sterling will host the webinar on March 23, 2017, at 1:00 p.m. ET, click here to enroll. The webinar is sponsored by Brandify, the industry leader in providing local marketing solutions. Mobile devices have become ubiquitous and take up 60% of the total internet searches. Greg Sterling, the Vice President of Strategy and Insights, Local Search Association will educate us about how to make our local sites and landing pages compatible with mobile devices to show up on top SERPs and attract mobile traffic. With an overwhelming number of mobile devices, the mobile devices have become an integral part of the online experience from search results to social media to customer reviews; and GPS-enabled smartphones have emphasized the need for local SEO. The dynamic features of the local listings make it difficult to maintain and update them regularly. But, when you are missing important information on the local listing,…
Two days into Google’s unconfirmed ranking update, the Black Hat SEO community is filled with nervousness and uncertainty as it appears to be link related. Google has not confirmed or denied the news about the update. In the past month, there was also a ranking update which not only shook SERPs results but also shook SEO community, however, Google did not confirm the February update as well. It appears that update is becoming a monthly thing at Google. The webmaster and SEO community are constantly talking about the fluctuations as they check their results and ranking. The volatility in automated tracking tools shows that the update is real and happening. Amidst the speculations, the problem appears to be with link quality aspects. The most activity can be seen in the Black Hat SEO community which has wakened up from its slumber after the update; the whining is suggestive of a…
In my career as the online marketer, I have been asked at various instances “Are SEO and Content Marketing two exclusive competing forces in the world of digital marketing?”, “Can the success of one tool means the death of the other?” Or whenever there is a question about the future of SEO, it always appears as if the SEO is going to die making way for the emergence of Content Marketing as the sole winner of online marketing race. In your career as the SEO expert and Content Marketer, you may have come across a situation where you were required to defend your position as one against other. But, is it the case? I believe no! When things as distinct as SEO and Pay Per Click can go hand in hand, boosting your website and its ranking, how can things as mutually dependent as SEO and Content Marketing be…
