Posted on May 25, 2017 by admin

Eleven SEO Jargon Terms (Explained for Small Businesses Owners)

SEOjargon

With all the technobabble and acronyms surrounding optimization, it is common for small business owners that are new to online marketing to feel confused. Small business owners may have to search for words that come out of the mouth of their Search Engine Optimization (SEO) experts or are written in the report provided by SEO agency. If you have been scammed by a fake SEO agency, you would also know how they manipulate these words for their benefit and your loss. So, if you are done living in the dark about your site’s optimization, we as the SEO experts in San Francisco Bay Area not only help you get there but also help you understand SEO well.

With ESP Interactive Solutions’ tradition to simplify things for small business owners in Bay Area combined with a decade-long SEO experience, we have compiled a list of the eleven important jargon terms with definitions to get you started.

#1-301-Redirect: 301-Redirect is the code that redirects a visitor of the page to another page after it is deleted or moved. In the simple terms, nobody likes to see the error 404: page not found that appears if the page is removed or shifted to another address. ‘301 redirects’ is the way to avoid displaying the 404 error to your visitors and letting search engines know where to go next.

#2-Anchor Text: The Anchor text is the hyperlinked text that is clickable and takes you to a web page. In most of the websites, it appears blue and is underlined. If you have already visited the landing page before, it may appear purple. When optimized with keywords, anchor text tells the visitors and search engines about what they should expect to see on the landing page.

Anchor text
Underlined Example of Anchor text

In this example, the anchor text specifies that readers should expect to read about San Francisco SEO Company. Anchor text is a critical element in internal and external link building.

#3-Google Analytics: Google Analytics is a free website analytical tool that helps you track website traffic, leads, conversion, and ROI. It also provides information about demographics of the visitors, time of visit, and bounce rate. It is a feature-rich tool that lets you manage your SEO, social media, and campaign goals from a single dashboard.

#4-Title Tag: The title tag is denoted in the Hypertext Markup Language (HTML) <title> and defined the title of the page. The title tag displays the title in browser’s tabs and shows the title of the page in search engine’s results.

Title tags
This is how Title Tags appear in the browser.

#5- Meta Descriptions: The meta descriptions are also defined in the HTML of the web page and summarize the content of the page for the readers. The meta-description is usually two-lined description that is displayed in the search engine’s results, and even though it does not directly affect ranking, it contributes to the click-through rate by establishing relevance to the search query.

Title Tag and Meta Description
Example of Title Tag and Meta Description

#6-Website Traffic: Website traffic is the data sent and received by the visitors on a website. It also means the total number of visitors to a website, and it is usually measured and reported weekly or monthly.

#7-Conversion: While traffic refers to the total number of visitors to the website, conversion refers to the number of visitors that take action on the website, for example, submit the contact form or make a call. The conversion is the achievement of quantifiable goal and conversion rate highlights the percentage of visitors that convert.

#8-Keyword: Keywords are the terms that define and personify a business, its services and products and keywords are also the terms that users search to find the relevant services to what they need. For example, a small businesses owner will search ‘SEO services in San Francisco’ to find a suitable agency. The SEO agencies in San Francisco will also use the same keyword in their meta titles, description and content to establish relevance to the search query and to define the business nature and area of operation.

#9-Indexing: Indexing is the search engine’s process to collect information about the websites and web pages and store it in a large catalog called ‘index.’ When it is said that page is indexed, it means that crawler has collected information about this page.

#10-Search Engine Result Pages (SERPs): SERP is often used in SEO spheres. It refers to the search engine’s result pages that are displayed when you submit a query to the search engine. This is an example of SERP for the query ‘SEO company San Francisco.’

Google's SERP
A typical Google’s SERP

#11-Ranking: The ranking is the position of the website in SERPs for a keyword. It shows on which number the website appears when a relevant keyword is entered.

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