Posted on September 19, 2017 by admin
Different Types of SEO Services from a SEO Agency
Are you thinking about implementing a Search Engine Optimization (SEO) strategy on your website? Many businesses around you are exploiting the potential of the internet based marketplace to get more customers.
When you are thinking about implementing SEO strategy, choosing the right person to do your SEO can be tricky, but crucial for achieving results. Many businesses are inclined to do SEO on their own instead of hiring a professional agency or expert. These companies either consider themselves capable of handling their web presence or find it difficult to take out a budget for SEO activities.
On the other hand, a major portion of businesses looks for local SEO agency like Los Angeles SEO companies to work for them.
Why you should hire an SEO agency is another debate, and unless you are a pro with SEO training, you will have difficulty in crafting, running and managing the campaign. But, if you have decided to hire an SEO agency, you should be aware of different types of SEO services that a typical agency offers to its clients.
Here are seven major types of SEO services that are available to you from professional agencies.
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Keyword Research
Keyword research is the first step in an SEO campaign. There are various online tools including Google’s keyword planner to identify the keywords related to business’ niche or industry. The top SEO experts have access to online tools that can help to target relevant keywords that are also fruitful for campaign objectives.
While preparing the campaign, SEO agency begins with keyword research. It is not always important to target high-volume keywords, but the experts will identify keywords that match to your campaign budget and objectives.
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On-page SEO
On-page SEO refers to the optimization activities on your website. It includes content optimization, URLs, meta tags, meta description, crawler setting, etc. The SEO agencies offer On-page optimization services to their client in which experts improve the website and its content based on Google’s guidelines. Furthermore, the agency can also locate issues in your website’s internal navigation, linking, site architecture, or content that can create problems in ranking.
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Off-Page SEO
Off-page SEO includes all the optimization activities that are done on the internet except client’s website. The external signals of the website have a significant impact on its ranking and can lower or improve it. From backlinking to directory submission, guest posting, bookmarking, and article submission, all activities are part of off-page SEO.
Off-page SEO gives signals to search engine about the authority and credibility of the website. If other credible websites have mentioned the domain or are linking back to it, the search engine will whitelist website and will find it credible.
A professional SEO agency offers you off-page services that can improve ranking while, if you end up with a fake agency, you can be penalized or blacklisted by the search engine for spamming activity.
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Audits and Testing
Website audit and testing is another SEO service which is important for optimization campaign. The website audits identify loopholes in the website that can affect ranking like site architecture, browser compatibility, errors, site loading time, or 404 errors. The website audits and tests can prevent many problems that can occur later in the campaign and give you an opportunity to fix them at the beginning.
The audits and tests also make up a starting step of the SEO campaign and also help in the keyword research.
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Content Planning and Content Creation
The content marketing is a term that is coined parallel to SEO. The optimization activities require content planning and creation. A website that offers high-quality content, relevant information to the topic, and has the significant amount of content is placed higher in the search engine’s results. So, the content creation is an important part of SEO.
Many businesses create their content for on-page and off-page. However, a large number of SEO agencies offer content planning services to the client. You can hire the services of the SEO agency to write content for the website, guest posting, and article websites. The content is often charged separately.
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Local SEO
Local SEO is dominating the SEO market, and it is becoming a part of SEO services. Instead of providing SEO, the professional agencies will provide you location-based optimization services that let you connect with the people in your area of operation. The local SEO services also include Google’s My Business Page, marking of the map, updating information about business, name, address, phone number, opening hours, and customer reviews.
Local SEO has proven to be more effective, driving a higher number of relevant traffic and sales.
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Monitoring and Reporting
It is usually part of the SEO package. In monitoring and reporting, the SEO agency provides regular updates about your campaign and its objectives to the client and keep them posted about how many objectives or milestones have been achieved.