When Gary Vaynerchuk, CEO of Vayner Media said, “Market like the year you are in,” he certainly found the social media element missing from the digital marketing landscape. However, things have changed in these years, and now, almost every business believes in the power of social media. Businesses are claiming their social media presence with unprecedented fervor. Whether it is the new addition to the fleet of your local car rental service or just launched summer collection from your favorite clothing brand, you will see glimpses of these in your Instagram stories or Facebook newsfeed almost every day. Social media users grew into a 3 billion community last year with no signs of slowing down. But, not all of them are available at all social media forums. Looking into the individual users of social media platforms including Facebook, Twitter, Instagram, Pinterest, etc., there are significant demographic and audience differences that…
According to the Statista, there are 3.58 billion internet users worldwide. Out of the total 323.1 million population of the United States in 2016, almost 270 million were online, and this number is expected to grow to 275 million in 2018. The Internet world has grown to be the single most influential customer market for businesses of all sizes. Companies in the United States and across the world are tapping into the endless potential of this incredibly large and effective customer marketplace for increasing lead generation and leads. As the leading Bay Area Digital Marketing company, we take it on to us to inform you about how you can increase lead generation for your business. Are you wondering what is lead generation and why it is important for your business? Here is a brief description. What is Lead Generation? In the simplest terms, leads are potential customers. Lead generation is…
With all the technobabble and acronyms surrounding optimization, it is common for small business owners that are new to online marketing to feel confused. Small business owners may have to search for words that come out of the mouth of their Search Engine Optimization (SEO) experts or are written in the report provided by SEO agency. If you have been scammed by a fake SEO agency, you would also know how they manipulate these words for their benefit and your loss. So, if you are done living in the dark about your site’s optimization, we as the SEO experts in San Francisco Bay Area not only help you get there but also help you understand SEO well. With ESP Interactive Solutions’ tradition to simplify things for small business owners in Bay Area combined with a decade-long SEO experience, we have compiled a list of the eleven important jargon terms with…
Social media is a buzz word in the Digital Marketing spheres, and it is almost inseparable to customer engagement. With social media’s diversified power to generate the return, facilitate optimization and ranking, and drive customer loyalty and brand recognition, it is almost every business’s dream to have more customer engagement on their social media platforms. People and businesses get on the social media in the hopes of connecting with customers and expecting returns, but many times, it turns out to be money eating, rather than money generating. The reason is that there is no one-size-fits-all strategy for effective social media marketing and building customer engagement. For many businesses, it is a bumpy road full of pitfalls and unexpected turns. Why? Because of the diversity! There are as many diverse techniques of social media marketing as the demographic diversity of itself diverse and varied social media outlets. So, it takes serious…
Attracting the genuine Twitter followers organically entails consistent efforts and an eye on the Twitter analytics. A growing Twitter base among the fierce competition and dynamic demographical interests is not a piece of cake; It requires the right content published in front of the right people. Twitter has approximately 319 million monthly active users, and the total number of Twitter subscribers is expected to reach 370 million by 2020. The multiplying Twitter users can mean a multiplying followership, but only if you are doing it right. When I talk about doing it right, it may not happen in one go. But, I believe you will be able to cook the right recipe by mixing and matching the following 10 tips. #1- Tweet the Content, Not the Keywords: Do not be carried away by your Search experience on Twitter. The Twitter audience is different from the Google audience and what works…
Facebook, a big name in the world of social networking, has provided facility of interacting with family members and friends all over the world. Facebook has provided such a platform where people can chat with friends, play games, appear in different types of tests and puzzles, get daily horoscope and a lot of other applications for users. Facebook has also given a unique chance for developers for about 6 years back and now more than 50,000 applications have become live in Facebook archive. Thousands of applications are being added regularly in Facebook Application Directory. Facebook ensures that all the developed applications and programs are user friendly, simple to use and dependable. Business minded people always find out different ways to get a hold in target market and Facebook applications present a wonderful chance to get in front of their target market. No one can deny that Facebook applications has a…