WordPress is the world’s largest Content Management system with a market share of 59.4 % as of April 2016. The WordPress powers more than 25% of the world’s entire websites and according to the Forbes, it is used by almost 75 million websites across the web. The WordPress.com’s non-English downloads have surpassed the number of English downloads, indicating the popularity of this platform throughout the world and not just in the United States or English-speaking countries. Also, the users generate 69.5 million posts and 46.8 million comments on average each month. These stats establish one big fact that WordPress is taking the world by storm. But, how do WordPress websites perform when it comes to Search Engine Optimization (SEO). Just as WordPress dominates the development and content management platforms, SEO is the dominates internet marketing strategy for websites. Based on the importance of SEO, it is almost imperative not just…
Are you thinking about implementing a Search Engine Optimization (SEO) strategy on your website? Many businesses around you are exploiting the potential of the internet based marketplace to get more customers. When you are thinking about implementing SEO strategy, choosing the right person to do your SEO can be tricky, but crucial for achieving results. Many businesses are inclined to do SEO on their own instead of hiring a professional agency or expert. These companies either consider themselves capable of handling their web presence or find it difficult to take out a budget for SEO activities. On the other hand, a major portion of businesses looks for local SEO agency like Los Angeles SEO companies to work for them. Why you should hire an SEO agency is another debate, and unless you are a pro with SEO training, you will have difficulty in crafting, running and managing the campaign. But,…
Don’t want to read the article? Watch the video to know. Google’s advertising revenue has continuously increased in the past years, and the bulk of Google’s $75 billion revenue comes from its proprietary search Ads. Launched in 2000, the AdWords has grown into a multi-billion dollars’ industry. Google dominates the search ad industry, but there are other Ad or Pay Per Click (PPC) platforms including Apple ads, Bing Ads, Yahoo Ads, Android, Facebook Ads, etc. Parallel to the paid ad industry, the Search Engine Optimization (SEO) has grown to become bigger and better in the last two decades. Even though SEO can be traced back to as early as the 1990s, it became a prominent internet marketing strategy in early 2000s, and in 2016, the worth of SEO industry is totaled at $65 billion. As both SEO and PPC are internet marketing strategies with proven results, a question which is…
We are in 2017. It has been five years that Google launched its critical Google Panda update that heavily penalized low-quality websites filled with useless links. Google Panda not just changed the Search Engine Optimization (SEO) forever, but it also had the lasting impact on the link building part of SEO. With Panda filter becoming an integral part of Google’s core ranking algorithms, Backlinking did not remain as easy as just uploading anchor text rich articles with a backlink on every other website. Such content farming websites with spam or fake backlinks saw a major throwback in ranking as Panda was rolled out. But did backlinks stop making a difference in ranking? No. Even in 2017, inbound links make up one of the most important ranking factors, and there is an average difference of 10,000 links on the websites ranked on 1st position, and the site ranked on 10th position….
Halfway through 2017, so much has already happened in the dynamic and ever-evolving field of Search Engine Optimization (SEO). From ‘Intrusive Interstitial Penalty’ to unconfirmed major updates along with various minor changes in algorithms, the updates in the first quarter of 2017 had the major impact on the ranking of the websites. The ranking of the websites fluctuated with major and minor updates, and as SEO specialists, the importance of keeping up with Google updates cannot be more emphasized. Whether you run a New York SEO Company or are the local SEO specialists in Melbourne, the Google updates and ranking factors are game changers in the digital world. The sooner you acquaint yourself with the ranking factors, the sooner you are on the right track to achieve your goals. Based on the SEMrush’s data driven research study on the ranking factors, here are some of the factors that you should…
If it is said that it all begins with Keyword research, it is not an exaggeration. Whether you plan on running an AdWords campaign or want to dive into full-fledged organic optimization, the right keyword research can make you or break you. Keyword research has a huge impact on not just what you are trying to rank for, but it also determines what you are going to get from that ranking. Are you going to get any traffic? Are you going to get lots of traffic, but no lead? Or are you going to get ripe, ready to convert customers? Not so surprisingly, the internet is full of guides on how to do keyword research, and most of them are good. But, the focus of most of these guides is ‘keywords’ rather than ‘keyword research’. So, here I want to explain how it made all the difference in traffic when…
With all the technobabble and acronyms surrounding optimization, it is common for small business owners that are new to online marketing to feel confused. Small business owners may have to search for words that come out of the mouth of their Search Engine Optimization (SEO) experts or are written in the report provided by SEO agency. If you have been scammed by a fake SEO agency, you would also know how they manipulate these words for their benefit and your loss. So, if you are done living in the dark about your site’s optimization, we as the SEO experts in San Francisco Bay Area not only help you get there but also help you understand SEO well. With ESP Interactive Solutions’ tradition to simplify things for small business owners in Bay Area combined with a decade-long SEO experience, we have compiled a list of the eleven important jargon terms with…
What does it take to create a website? The short answer is: longer than you would expect, but don’t rush it. Developing a website takes careful thought, planning and hours of work coordinating the design, content and marketing strategy. In order for your new website to successfully reach its audience, it needs to be pre-optimized and continue to be optimized right after it goes live. A website published with a solid SEO foundation has a greater marketing advantage over the others built without it. If you want your website to see the light of Google’s top SERP (search engine result pages) when it opens its eyes in the world of algorithms, analytics, and updates, equip it with the SEO essentials before it’s launched. Here is the SEO checklist to ensure your website is pre-optimized when launched: Install Google Analytics (GA) There is no better way to track and monitor the…
Launching in 2014, Google’s my business page is the company’s take on facilitating the local businesses to claim an easy and free listing on Google. Instead of maintaining different accounts on Google Places and G+, Google combined all these features in one Google My Business dashboard and linked it to the search results. Whenever someone searches for a ‘local’ product of services i.e. search query with the city name, Google displays 3-stack my places results with a display map. For example, if someone searches ‘Los Angeles SEO Company’, the Google’s first page results will appear something like this, The first three results in the search are from Google places, displaying company’s name with the keyword, customer rating, business type, physical address, and opening time, along with the website and directions icon. So, a customer who is looking for ‘Los Angeles SEO Company’ has an overview of the companies providing SEO…
This year’s inbound and digital marketing trends show California as the hub of the SEO and Content Marketing activities among rising job demand and salaries. Another good news for SEM’s and SEO Experts in California is that the NAPA Summit, one of the biggest digital marketing conference is coming to Napa Valley on 30th and 31st March. Listed in Forbes’s Marketing Conferences to Check Out in 2017, Napa Summit is a two-day event packed with professional insights, educational information, and intimate networking with industry’s top leaders, focusing on fast-tracking your search engine skills. It is aimed at equipping you with skills, techniques, and tools to become a successful digital marker in the years to come. Avoiding the usual huff and puff, the event offers opportunities for direct networking with the speakers and SEO experts from different industries, allowing you to seek face to face advice from the best of the…