When Gary Vaynerchuk, CEO of Vayner Media said, “Market like the year you are in,” he certainly found the social media element missing from the digital marketing landscape. However, things have changed in these years, and now, almost every business believes in the power of social media. Businesses are claiming their social media presence with unprecedented fervor. Whether it is the new addition to the fleet of your local car rental service or just launched summer collection from your favorite clothing brand, you will see glimpses of these in your Instagram stories or Facebook newsfeed almost every day. Social media users grew into a 3 billion community last year with no signs of slowing down. But, not all of them are available at all social media forums. Looking into the individual users of social media platforms including Facebook, Twitter, Instagram, Pinterest, etc., there are significant demographic and audience differences that…
According to the Statista, there are 3.58 billion internet users worldwide. Out of the total 323.1 million population of the United States in 2016, almost 270 million were online, and this number is expected to grow to 275 million in 2018. The Internet world has grown to be the single most influential customer market for businesses of all sizes. Companies in the United States and across the world are tapping into the endless potential of this incredibly large and effective customer marketplace for increasing lead generation and leads. As the leading Bay Area Digital Marketing company, we take it on to us to inform you about how you can increase lead generation for your business. Are you wondering what is lead generation and why it is important for your business? Here is a brief description. What is Lead Generation? In the simplest terms, leads are potential customers. Lead generation is…
The holiday season is coming to its end and with it, the season of gifts and indulgence is also almost over. As we enter in 2018, it is about time to get back to business and get things straight. It is time to reflect on what will dominate SEO horizons in 2018, what kind of year it would be for Webmasters and businesses, and what can we expect from the year? Search engines have continued to evolve last year, maintaining their tradition to refine and improve search result quality. At the same time, more businesses are taking an interest in internet marketing and optimization efforts. With sophisticated and complex algorithms, raging competition, and increasing awareness around Search Engine Optimization, SEO is becoming more complicated than ever before. SEO is no more just about keyword density and backlinks. In fact, some of the famous SEO techniques of the past have become…
From the way people look for information online to search engine algorithms, the internet is becoming a different world than it used to be. People are increasingly searching for local businesses and places nearby them and the search engines increasingly display results based on the location of business; hence, giving birth to Local SEO. The Bay Area SEO industry is abuzz with Local SEO and is increasingly emphasizing its importance for small businesses in Bay Area. Local SEO is quite different from average Search Engine Optimization (SEO) and integrates local ranking factors such as Name, Address, Phone Number, Photos, and Customer Reviews along with traditional SEO components. Local SEO helps your business to standout in local searches while local searches are known for driving ‘Real’ and ‘Ripe’ leads. Let’s have a look at some of the facts indicating the high volume of local searches and the traffic they generate. By…
WordPress is the world’s largest Content Management system with a market share of 59.4 % as of April 2016. The WordPress powers more than 25% of the world’s entire websites and according to the Forbes, it is used by almost 75 million websites across the web. The WordPress.com’s non-English downloads have surpassed the number of English downloads, indicating the popularity of this platform throughout the world and not just in the United States or English-speaking countries. Also, the users generate 69.5 million posts and 46.8 million comments on average each month. These stats establish one big fact that WordPress is taking the world by storm. But, how do WordPress websites perform when it comes to Search Engine Optimization (SEO). Just as WordPress dominates the development and content management platforms, SEO is the dominates internet marketing strategy for websites. Based on the importance of SEO, it is almost imperative not just…
Are you thinking about implementing a Search Engine Optimization (SEO) strategy on your website? Many businesses around you are exploiting the potential of the internet based marketplace to get more customers. When you are thinking about implementing SEO strategy, choosing the right person to do your SEO can be tricky, but crucial for achieving results. Many businesses are inclined to do SEO on their own instead of hiring a professional agency or expert. These companies either consider themselves capable of handling their web presence or find it difficult to take out a budget for SEO activities. On the other hand, a major portion of businesses looks for local SEO agency like Los Angeles SEO companies to work for them. Why you should hire an SEO agency is another debate, and unless you are a pro with SEO training, you will have difficulty in crafting, running and managing the campaign. But,…
Don’t want to read the article? Watch the video to know. Google’s advertising revenue has continuously increased in the past years, and the bulk of Google’s $75 billion revenue comes from its proprietary search Ads. Launched in 2000, the AdWords has grown into a multi-billion dollars’ industry. Google dominates the search ad industry, but there are other Ad or Pay Per Click (PPC) platforms including Apple ads, Bing Ads, Yahoo Ads, Android, Facebook Ads, etc. Parallel to the paid ad industry, the Search Engine Optimization (SEO) has grown to become bigger and better in the last two decades. Even though SEO can be traced back to as early as the 1990s, it became a prominent internet marketing strategy in early 2000s, and in 2016, the worth of SEO industry is totaled at $65 billion. As both SEO and PPC are internet marketing strategies with proven results, a question which is…
We are in 2017. It has been five years that Google launched its critical Google Panda update that heavily penalized low-quality websites filled with useless links. Google Panda not just changed the Search Engine Optimization (SEO) forever, but it also had the lasting impact on the link building part of SEO. With Panda filter becoming an integral part of Google’s core ranking algorithms, Backlinking did not remain as easy as just uploading anchor text rich articles with a backlink on every other website. Such content farming websites with spam or fake backlinks saw a major throwback in ranking as Panda was rolled out. But did backlinks stop making a difference in ranking? No. Even in 2017, inbound links make up one of the most important ranking factors, and there is an average difference of 10,000 links on the websites ranked on 1st position, and the site ranked on 10th position….
Halfway through 2017, so much has already happened in the dynamic and ever-evolving field of Search Engine Optimization (SEO). From ‘Intrusive Interstitial Penalty’ to unconfirmed major updates along with various minor changes in algorithms, the updates in the first quarter of 2017 had the major impact on the ranking of the websites. The ranking of the websites fluctuated with major and minor updates, and as SEO specialists, the importance of keeping up with Google updates cannot be more emphasized. Whether you run a New York SEO Company or are the local SEO specialists in Melbourne, the Google updates and ranking factors are game changers in the digital world. The sooner you acquaint yourself with the ranking factors, the sooner you are on the right track to achieve your goals. Based on the SEMrush’s data driven research study on the ranking factors, here are some of the factors that you should…
With mobile users dominating the search engines year by year, it is no surprise that Google has put mobile searches a priority. Google is already experimenting with its mobile-first indexing from the last year and even though it is still unknown, but it is expected that mobile first index will be up and roll by the end of this year. As the Mobile first indexing holds the future of the search engine, controlling ranking on both mobile and desktop website, there is the need for brands to adopt the mobile-focused approach to respond to quickly growing the mobile audience. While, we have discussed the content and its implications in mobile first indexing, it is imperative to cater the technicalities and make the website consistent with mobile search. Here is a complete guide to help you understand what is technical SEO and how to do it, highlighting the mobile configuration and…