As technology is becoming ubiquitous, it is profoundly impacting commercial habits of the American shoppers. From the product research, evaluation, comparison to the way they pay for the purchase, digitization and new technology has completely changed the way Americans buy stuff. One of the trends that have quickly caught up is ‘e-commerce.’ Almost Eight in every ten Americans are online shoppers with 15% of them making weekly online purchases. 28% of American shoppers buy a few times in a month, while 37% purchase less often. Just in the second quarter of 2017, the retail e-commerce sales crossed the whopping figure of $100 billion by reaching to $111.5 billion with an increase of 4.8% from the first quarter of 2017. Also, 51% of Americans think that shopping online is absolutely the best way to shop. These statistics indicate one definite fact that e-commerce trend is only going upwards in the United…
With mobile users dominating the search engines year by year, it is no surprise that Google has put mobile searches a priority. Google is already experimenting with its mobile-first indexing from the last year and even though it is still unknown, but it is expected that mobile first index will be up and roll by the end of this year. As the Mobile first indexing holds the future of the search engine, controlling ranking on both mobile and desktop website, there is the need for brands to adopt the mobile-focused approach to respond to quickly growing the mobile audience. While, we have discussed the content and its implications in mobile first indexing, it is imperative to cater the technicalities and make the website consistent with mobile search. Here is a complete guide to help you understand what is technical SEO and how to do it, highlighting the mobile configuration and…
“Customers are won or lost in one second.” Have you ever heard ‘every second matter’? Now, it is time to hear the SEO version of this maxim which is, ‘even every millisecond matters.’ Unbelievable? Let’s hear it. Amazon reported that every 100-millisecond in their page loading time cost 1% sales. The Walmart also reported the similar results with conversions increasing by 2% with every 1-second improvement in page loading time. Shopzilla decreased its page loading time from 6 seconds to 1.2 seconds and their revenue increased by 12% and page views by 25%. Yahoo improved its revenue by 9% with 400-millisecond improvement in page speed. Let’s take a different turn on these stats. According to a report published by Aberdeen group, a 1% delay in the website loading time costs 11% fewer visits 16% decrease in customer satisfaction and, 7% decline in conversion Why Website Loading Time Matters? If you…
Smartphones and handheld devices like Tablets and iPads are changing the InfoTech world drastically. The challenging task in this age is to maintain the quality of the IT product. The compatibility with all the new upcoming tools and techniques is very important now. The web designers are the major affecters of this revolution. The most important issue is to make the web design compatible in all the computers and browsers. At first, the website design companies face these problems when all new technologies normally start and create new issues. The Web Design Company has to build a team of experience and authority on different techniques. Two of the major techniques are adaptive web design and responsive web design. Adaptive Versus Responsive Web Design Responsive Web Design The responsive websites open in small, medium and large screens or we can say on different resolutions in the same style. The smart phones have…