WordPress is the world’s largest Content Management system with a market share of 59.4 % as of April 2016. The WordPress powers more than 25% of the world’s entire websites and according to the Forbes, it is used by almost 75 million websites across the web. The WordPress.com’s non-English downloads have surpassed the number of English downloads, indicating the popularity of this platform throughout the world and not just in the United States or English-speaking countries. Also, the users generate 69.5 million posts and 46.8 million comments on average each month. These stats establish one big fact that WordPress is taking the world by storm. But, how do WordPress websites perform when it comes to Search Engine Optimization (SEO). Just as WordPress dominates the development and content management platforms, SEO is the dominates internet marketing strategy for websites. Based on the importance of SEO, it is almost imperative not just…
Are you thinking about implementing a Search Engine Optimization (SEO) strategy on your website? Many businesses around you are exploiting the potential of the internet based marketplace to get more customers. When you are thinking about implementing SEO strategy, choosing the right person to do your SEO can be tricky, but crucial for achieving results. Many businesses are inclined to do SEO on their own instead of hiring a professional agency or expert. These companies either consider themselves capable of handling their web presence or find it difficult to take out a budget for SEO activities. On the other hand, a major portion of businesses looks for local SEO agency like Los Angeles SEO companies to work for them. Why you should hire an SEO agency is another debate, and unless you are a pro with SEO training, you will have difficulty in crafting, running and managing the campaign. But,…
We are in 2017. It has been five years that Google launched its critical Google Panda update that heavily penalized low-quality websites filled with useless links. Google Panda not just changed the Search Engine Optimization (SEO) forever, but it also had the lasting impact on the link building part of SEO. With Panda filter becoming an integral part of Google’s core ranking algorithms, Backlinking did not remain as easy as just uploading anchor text rich articles with a backlink on every other website. Such content farming websites with spam or fake backlinks saw a major throwback in ranking as Panda was rolled out. But did backlinks stop making a difference in ranking? No. Even in 2017, inbound links make up one of the most important ranking factors, and there is an average difference of 10,000 links on the websites ranked on 1st position, and the site ranked on 10th position….
Halfway through 2017, so much has already happened in the dynamic and ever-evolving field of Search Engine Optimization (SEO). From ‘Intrusive Interstitial Penalty’ to unconfirmed major updates along with various minor changes in algorithms, the updates in the first quarter of 2017 had the major impact on the ranking of the websites. The ranking of the websites fluctuated with major and minor updates, and as SEO specialists, the importance of keeping up with Google updates cannot be more emphasized. Whether you run a New York SEO Company or are the local SEO specialists in Melbourne, the Google updates and ranking factors are game changers in the digital world. The sooner you acquaint yourself with the ranking factors, the sooner you are on the right track to achieve your goals. Based on the SEMrush’s data driven research study on the ranking factors, here are some of the factors that you should…
With all the technobabble and acronyms surrounding optimization, it is common for small business owners that are new to online marketing to feel confused. Small business owners may have to search for words that come out of the mouth of their Search Engine Optimization (SEO) experts or are written in the report provided by SEO agency. If you have been scammed by a fake SEO agency, you would also know how they manipulate these words for their benefit and your loss. So, if you are done living in the dark about your site’s optimization, we as the SEO experts in San Francisco Bay Area not only help you get there but also help you understand SEO well. With ESP Interactive Solutions’ tradition to simplify things for small business owners in Bay Area combined with a decade-long SEO experience, we have compiled a list of the eleven important jargon terms with…
The past 16 years have brought achievements, 5-stars, and acclaims to ESP Interactive Solution’s badge as a digital marketing leader in the Bay Area. As soon as Search Engine Optimization (SEO) emerged on the digital radar as a productive marketing platform, ESP was quick to realize its importance for small businesses and began to help them create success. ESP has been quickly adopting the latest ethical and white SEO techniques that can optimize small businesses’ web interface, user experiences, lead generation, and conversions. Here is how our SEO services are unconventionally equipping small businesses in the Bay Area to reach new heights. SEO as an investment SEO is viewed as an investment with a significant return. It is a long term strategy to meeting a company’s growth and strategic goals for expansion rather than a quick fix to address declining website visitors. Engaging customers The World Wide Web (WWW) has…
This year’s inbound and digital marketing trends show California as the hub of the SEO and Content Marketing activities among rising job demand and salaries. Another good news for SEM’s and SEO Experts in California is that the NAPA Summit, one of the biggest digital marketing conference is coming to Napa Valley on 30th and 31st March. Listed in Forbes’s Marketing Conferences to Check Out in 2017, Napa Summit is a two-day event packed with professional insights, educational information, and intimate networking with industry’s top leaders, focusing on fast-tracking your search engine skills. It is aimed at equipping you with skills, techniques, and tools to become a successful digital marker in the years to come. Avoiding the usual huff and puff, the event offers opportunities for direct networking with the speakers and SEO experts from different industries, allowing you to seek face to face advice from the best of the…
Conductor, a San Francisco SEO company and digital marketing solution provider has published its ‘inbound Marketing Jobs and Salary Guide’ providing insights into the industry trends for 2017. In the ever-changing digital marketing industry, things are pretty different from how these were last year. The number of SEO jobs has surged back after seeing a decline last year. After seeing a flattering 22% increase from 2012, the total number of SEO jobs in 2017 are 4,473. The research shows an all-time high demand for SEO jobs and indicates rising salaries for both SEO specialists and Content Marketers. SEO experts earn a 23% more than what they did in 2012. The good news for SEO experts San Francisco is that the city becomes the highest paying city for SEO and Content Marketers with $45K-$73K and $49K-486K respectively. San Francisco is also the highest paying city for all the inbound marketing jobs…
In my career as the online marketer, I have been asked at various instances “Are SEO and Content Marketing two exclusive competing forces in the world of digital marketing?”, “Can the success of one tool means the death of the other?” Or whenever there is a question about the future of SEO, it always appears as if the SEO is going to die making way for the emergence of Content Marketing as the sole winner of online marketing race. In your career as the SEO expert and Content Marketer, you may have come across a situation where you were required to defend your position as one against other. But, is it the case? I believe no! When things as distinct as SEO and Pay Per Click can go hand in hand, boosting your website and its ranking, how can things as mutually dependent as SEO and Content Marketing be…
Business world is growing day by day. New businesses tend to be challenging for already running businesses. Though, having a competitor is a kind of loss for every business but it is a huge one for medium and small businesses as they have low income and it gets even lower when a competitor rise. For marketing purpose, having a website is common practice. Now the question is how a website can contribute in the growth of a business? 1st of all, website must be advertized otherwise it cannot fulfill the purpose for what is a website made for. Advertizing the website on yellow pages has now lost its usability due to more common use of search engines. People whenever want to find something, they never go to the yellow pages and look the whole bunch of ads to find the desired product or services rather they prefer to open a…