According to the Statista, there are 3.58 billion internet users worldwide. Out of the total 323.1 million population of the United States in 2016, almost 270 million were online, and this number is expected to grow to 275 million in 2018. The Internet world has grown to be the single most influential customer market for businesses of all sizes. Companies in the United States and across the world are tapping into the endless potential of this incredibly large and effective customer marketplace for increasing lead generation and leads. As the leading Bay Area Digital Marketing company, we take it on to us to inform you about how you can increase lead generation for your business. Are you wondering what is lead generation and why it is important for your business? Here is a brief description. What is Lead Generation? In the simplest terms, leads are potential customers. Lead generation is…
Don’t want to read the article? Watch the video to know. Google’s advertising revenue has continuously increased in the past years, and the bulk of Google’s $75 billion revenue comes from its proprietary search Ads. Launched in 2000, the AdWords has grown into a multi-billion dollars’ industry. Google dominates the search ad industry, but there are other Ad or Pay Per Click (PPC) platforms including Apple ads, Bing Ads, Yahoo Ads, Android, Facebook Ads, etc. Parallel to the paid ad industry, the Search Engine Optimization (SEO) has grown to become bigger and better in the last two decades. Even though SEO can be traced back to as early as the 1990s, it became a prominent internet marketing strategy in early 2000s, and in 2016, the worth of SEO industry is totaled at $65 billion. As both SEO and PPC are internet marketing strategies with proven results, a question which is…
If it is said that it all begins with Keyword research, it is not an exaggeration. Whether you plan on running an AdWords campaign or want to dive into full-fledged organic optimization, the right keyword research can make you or break you. Keyword research has a huge impact on not just what you are trying to rank for, but it also determines what you are going to get from that ranking. Are you going to get any traffic? Are you going to get lots of traffic, but no lead? Or are you going to get ripe, ready to convert customers? Not so surprisingly, the internet is full of guides on how to do keyword research, and most of them are good. But, the focus of most of these guides is ‘keywords’ rather than ‘keyword research’. So, here I want to explain how it made all the difference in traffic when…
Two of the most important components of Search Marketing are undoubtedly SEO and Paid Search. However, they are often considered – quite erroneously I might add – to be mutually exclusive and to be not able to co-exist. Advertisers can often be misled into thinking that paid search is no longer necessary if they have achieved first page visibility through Search Engine Optimization campaigns. In this post, we shall debunk this myth and discuss how entrepreneurs can experience greater success by running PPC and SEO in conjunction. Search Page Visibility Is Not Guaranteed “SERP positions are not everlasting, as many webmaster have found out the hard way. There is no guarantee that you would be on the first page forever. Your place of that page might be lost due to competitor activity, algorithm update by search engines, or any number of factors. Of course this volatility can hamper your business…